15 Outbound Sales Tools We Recommend for Your Sales Success
To make your outbound pipeline successful, you need the right tools to streamline your work and maximize your ability to bring prospects into your sales funnel.
This article covers the best outbound sales tools, including end-to-end solutions and application-specific platforms for scheduling, video generation, and email list management.
Key Categories of Outbound Sales Tools
Here are the main categories of outbound sales software:
All-in-one sales automation tools combine multiple sales functions, such as prospecting, outreach, and analytics, into a single cohesive system.
Sales prospecting tools are built to help teams identify, qualify, and target high-value leads.
CRM tools track every touchpoint with qualified leads and ensure no opportunity slips through the cracks.
Email automation software automates and personalizes email campaigns at scale.
Sales engagement platforms enable smooth multichannel communication and track interactions.
Call tracking solutions monitor, analyze, and provide feedback for improving sales call performance.
Scheduling and communication tools simplify meeting scheduling, enhance team collaboration, and ensure fast communication with prospects.
Which Outbound Sales Tools Do You Need?
The short answer is to focus on your needs and pick the right solution for your company.
The longer answer is that sales is a complex process involving many moving parts. Modern technology has made always-on communication and proactive outreach non-negotiable.
Here are some tips for picking the right outbound sales tools:
If you need a comprehensive solution, you’ll look at solutions that support prospecting, outreach, and follow-ups.
If you work primarily via email for marketing campaigns, go for a platform with verification and deliverability tools. Artisan, for example, provides a full suite of automated deliverability optimization features.
If you need deep automation for outreach, dedicated email campaign tools will help you streamline that work.
If you work extensively across channels, including the phone, call-focused platforms will help you connect voice and digital outreach without sacrificing analytics.
Now that you’ve got an idea of what your outbound stack will look like, it’s time to start building it. Let’s look at some of the best tools available.
1. All-in-One Sales Automation Tools
Artisan
Designed to handle everything from AI lead generation to personalized messaging, Artisan equips sales teams with powerful AI-driven features that save time and boost sales.
Ava, an AI business development representative (BDR) at the heart of our platform, takes the grind out of prospecting, data entry, and follow-ups. This allows your team to focus on building relationships and closing deals.
Artisan eliminates routine daily tasks by integrating every essential sales function into one platform. With its rich database of over 350 million B2B contacts and advanced AI capabilities, Artisan empowers teams to craft hyper-personalized campaigns at scale.
Key Features
AI BDR that handles up to 80% of outbound sales tasks, including lead qualification, data enrichment, and outreach.
Advanced web scraping for highly targeted email personalization.
Access to a database of over 300 million B2B, local, and ecommerce leads, with hygiene monitoring and ongoing enrichment.
Multi-channel outreach through email and LinkedIn.
Analytics and “always on” A/B testing.
Pricing
Artisan offers customized pricing based on your team size and specific needs. Contact the sales team for a personalized quote.
Want to see how Artisan can help you connect with your ideal leads at scale? Contact us to schedule a demo.
2. Sales Prospecting Tools
LinkedIn Sales Navigator
LinkedIn Sales Navigator is the ultimate tool for B2B sales professionals. Direct access to LinkedIn’s vast professional network means you can identify, connect with, and engage decision-makers in your ideal customer segments.
B2B sales hinge on connecting with the right people at the right time. Sales Navigator gives you tools to pinpoint prospects who align with your customer profile and engage them when they’re likely to buy.
The primary drawback is that this tool is explicitly limited to LinkedIn, so you won't get much use out of these features if you want to approach contacts on other social media platforms.
Key Features
Advanced search filters let you find leads on LinkedIn based on criteria such as company size, role, and industry.
Real-time updates on account activity let you take advantage of every window of opportunity to engage potential customers.
InMail messaging lets you contact decision-makers directly, even if they’re not in your network.
LinkedIn’s CRM integration syncs seamlessly with platforms like Salesforce.
Pricing
Core: $79.99/month
Advanced: $139.99/month
Advanced Plus: Request demo for pricing
ZoomInfo
ZoomInfo offers an unmatched database of over 100 million businesses, and its AI tools make finding and engaging these high-value leads easier than ever.
ZoomInfo goes beyond mere contact data by providing deep insights into prospects' buying intent and company details, which means your team can strike when leads are at their hottest.
Key Features
AI prospecting tools prioritize leads based on real-time intent signals.
Extensive firmographic and technographic data allow for laser-focused targeting.
CRM integrations ensure that all prospecting data is automatically synced with your existing systems.
Talent acquisition tool for recruiters.
Pricing
Pricing is customized based on your business needs. Contact ZoomInfo for details.
3. CRM Tools
HubSpot
HubSpot has become synonymous with user-friendly, scalable customer relationship management. It’s a favorite among teams looking for an intuitive platform that grows with their business and includes plenty of features to link sales and marketing.
HubSpot provides tools to manage your pipeline, automate tasks, and gain insights into your sales efforts—all within a single platform.
HubSpot offers modular pricing on all services, so payment tiers for their Sales Hub platform will not include marketing, customer service, operations, or content support.
Key Features
Automatic lead scoring.
Built-in email tracking and scheduling tools.
A free version with robust features.
Pricing
Sales Hub Professional: $90/month
Sales Hub Enterprise: $150/month
Pipedrive
Pipedrive excels at helping sales teams stay organized and focused. Its visual pipeline makes tracking deals and identifying slow-moving leads easy.
Pipedrive’s intuitive interface and automation tools are invaluable for teams juggling multiple deals simultaneously. They allow reps to concentrate on closing deals rather than administrative tasks.
Key Features
Visual sales cycle management dashboard that provides a clear view of your outbound sales process.
AI sales assistant, email writer, and “Pulse” prospecting software (currently in beta).
Large set of automation tools.
Pricing
Essential: $14/mo
Advanced: $34/mo
Professional: $49/mo
Power: $64/mo
Enterprise: $99/mo
3. Email Automation Software
ActiveCampaign
ActiveCampaign is a leader in email marketing and automation software. It combines robust features like content creation, list building, and analytics with an integrated CRM to deliver personalized, scalable campaigns.
ActiveCampaign also integrates AI with all these tools to help you build comprehensive automated campaigns. Whether nurturing a small group of leads or running outreach at sale, ActiveCampaign ensures your cold emails land in inboxes and resonate with recipients.
Key Features
Advanced segmentation that ensures your emails are highly targeted and relevant.
A/B testing capabilities that optimize outbound messages.
Integrated AI for automated segmentation, calendar management, and reporting.
Pricing
Starter: $15/month
Plus: $49/month
Pro: $79/month
Enterprise: $145/month
Reply.io
Reply.io automates the tedious processes of crafting, sending, and following up on emails. Designed with personalization in mind, it ensures your messages connect with recipients while scaling seamlessly for large campaigns.
Sales professionals know that one-size-fits-all email campaigns rarely succeed. Reply.io solves this issue by using AI to craft engaging, highly personalized emails while providing robust analytics to measure effectiveness.
Beyond email, it integrates with LinkedIn, SMS, and more for a well-rounded outbound sales strategy.
Key Features
AI SDR that sends follow-up emails intelligently, ensuring timely communication without manual intervention.
Dedicated deliverability toolkit to help with email campaigns.
Multichannel engagement across email, LinkedIn, and even phone calls.
Pricing
Email Volume: $49/month
Multichannel: $89/month
Agency: $166/month
Note: Features like the AI SDR, Live Data, and AI Chat support are not included in these tiers and are priced separately.
Hunter.io
Hunter started off as a simple email search tool. But it’s now expanded to include a full set of outbound sales features.
These features include lead prospecting, email campaign management, and reporting. Hunter also offers a set of useful browser extensions for finding email addresses on the go.
Key Features
Domain-based search capabilities allow users to find emails associated with a specific company or website.
Email campaign management and deliverability optimization.
Browser integration with Chrome makes searching for contact information effortless.
Pricing
Free: $0
Starter: $34/month
Growth: $104/month
Business: $349/month
4. Sales Engagement Platforms
Salesloft
Salesloft is a leading sales engagement platform designed to help teams manage, measure, and improve their outreach strategies. Its modular approach to product organization means you get several high-quality tools for outreach, content customization, and analytics.
For sales reps who manage numerous touchpoints, Salesloft is a personal assistant, ensuring every interaction is timely and strategic. It’s not just about automation—it’s about building meaningful connections.
Key Features
A clearly defined suite of tools (Cadence, Conversations, Forecast, etc.) that cover different engagement functions.
Pre-built sales cadences that allow teams to structure and execute email sequences quickly.
Built-in coaching tools that empower managers to provide actionable feedback and improve team efficiency.
Pricing
Custom pricing is available upon request, tailored to the size and needs of your sales team.
6. Call Tracking Solutions
Gong
Gong analyzes conversations with AI to provide actionable insights. It captures every interaction, offering valuable data to help reps improve their pitches, close deals faster, and build stronger relationships.
Key Features
AI transcription and analysis identify sales conversation patterns, challenges, and opportunities.
Performance metrics like talk-to-listen ratios can be used to tweak sales tactics.
Integrations with CRMs ensure call data is easily accessible.
Pricing
Custom pricing is available. Contact Gong for a quote tailored to your organization’s needs.
Chorus
Chorus, which has been acquired by ZoomInfo, improves sales call tracking with advanced AI capabilities. By recording and analyzing calls, Chorus provides sales teams with a treasure trove of insights to refine their strategies and improve performance.
Key Features
Conversation intelligence that highlights key moments, such as competitor mentions and buying signals.
Real-time coaching that allows managers to guide reps during calls.
Advanced analytics that reveal patterns across conversations.
Pricing
Contact ZoomInfo to learn which plans include Chorus.
7. Scheduling and Communication Tools
Calendly
Calendly is a simple yet powerful tool for scheduling meetings. It streamlines the scheduling process by eliminating back-and-forth emails, saving sales reps and their prospects time.
Calendly is a focused tool for planning and scheduling and works across a range of channels.
Key Features
Automatically syncs with calendars to avoid scheduling conflicts.
Customizable availability settings give you complete control over your schedule.
Integrations with video conferencing tools like Zoom simplify virtual meetings.
Pricing
Free: $0
Standard: $10/month
Teams: $16/month
Enterprise: Starts at $15k per month
Nextiva
Nextiva unifies voice, video, and messaging into a single solution. Its advanced call features and AI tools make it an excellent choice for sales teams focused on collaboration and customer engagement.
Key Features
Combines voice, video, and messaging into one integrated platform.
Advanced call analytics track performance and provide optimization suggestions.
Auto-generated call transcripts.
Pricing
Digital: $20/mo
Core: $30/mo
Engage: $40/mo
Power Suite: $60/mo
Take Your Outbound Sales to the Next Level
In the right hands, outbound sales tools dramatically increase performance. But more doesn’t necessarily mean better.
In fact, the reverse is true.
With all the solutions available, tech stacks can quickly become bloated. That’s why many teams are turning to all-in-one solutions like Artisan. They combine an extensive feature set with the very latest AI functionality.
Want to see how Artisan can optimize and scale your outbound campaigns? Get in touch to schedule a demo.
