Jaspar is a dynamic entrepreneur with extensive expertise in operations, management, sales, and marketing. He previously founded an on-demand services startup and a full-service GTM agency that scaled to 15 employees and collaborated with globally recognized brands. In July 2023, he founded Artisan, a company focused on revolutionizing the workplace by automating manual workflows with autonomous AI employees.

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1 COVER AVA

Learn how to use generative AI (GenAI) to speed up and scale your sales growth while driving ever-greater levels of efficiency. 

6 Practical Ways to Use Generative AI for Sales Growth

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Top-performing sales teams already use AI to improve their productivity. Explore the best AI sales assistants to hit your sales targets. 

The 10 Best AI Sales Assistants by Use Case

Text reading, "Announcing our $11.5m seed building AI employees" with a picture of two smiling startup founders.

Artisan Raises $11.5 Seed Round

We've raised $11.5M from leading investors including HubSpot, Y Combinator, Sequoia and more to build...

Artisan Raises $11.5M Seed Round

How AI Will Change B2B Lead Generation

AI is poised to disrupt multiple industries, including B2B lead generation. New AI sales tools are going to streamline many aspects of the sales cycle and connect you with more qualified leads. 

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The Ultimate Outbound Sales Playbook- How to Master Proactive Prospecting

The outbound sales game is getting tougher, but fear not. This outbound sales playbook teaches you all you need to know to increase leads and boost conversions.

The Ultimate Outbound Sales Playbook: How to Master Proactive Prospecting

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Looking for Apollo.io alternatives? We’ve reviewed all Apollo’s top competitors to provide you with key features, pricing, and pros and cons. 

Top 10 Apollo Alternatives | Pricing, Features, Response Rates

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The Cold Emailing Masterclass- The Complete Guide to Skyrocketing Leads & Sales

The Complete Guide to Skyrocketing Leads & Sales

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B2B outbound sales is vital for growing your company. But what is it exactly and what sales techniques work? Read this guide to find out.

What is B2B Outbound Sales? Techniques and Tools for Growth

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Tired of not hitting your monthly lead quota? No need to hire more SDRs. Here’s how you can generate your sales pipeline with AI SDRs.

What Is an AI SDR and How Do They Work?

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AI Language Models- The Case for Cultivating Context

What are AI language models and how do they work? Humans have a unique relationship to language, so training LLMs requires careful attention to context.

AI Language Models: The Case for Cultivating Context

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Your 2024 B2B Go-To-Market Strategy- A Comprehensive Guide for SaaS Companies

From brand design and positioning to launching viral marketing campaigns, this B2B Go-To-Market strategy guide will teach you how to thrive in 2025 and beyond.

Your 2025 B2B Go-To-Market Strategy: A Comprehensive Guide for SaaS Companies

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Beyond Bots- Your 2024 Guide to Digital Workers

What's the difference between a chatbot and a digital worker? The former approaches human-like qualities with unparalleled efficiency. Learn more here.

Beyond Bots: Your 2025 Guide to Digital Workers

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Looking to update your outbound sales tech stack or build one from scratch? These are the best tools for prospecting and beyond.

10 Best Outbound Sales Software & Tools for SDRs

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 It’s time to enhance your sales enablement strategy with AI. Find out how AI tools can help you close more deals by transforming your sales process. 

10 Ways AI-Powered Sales Enablement Can Boost Performance

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Outbound sales automation

Looking to understand outbound sales automation? Explore the key concepts and benefits in this guide. Take your sales strategy to the next level.

How AI Is Changing Outbound Sales Automation in 2025

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Sales Prospecting 1

Master the art of sales prospecting with AI using our expert insights. Find out the 5 best tools for 2025 to stay ahead in the competitive market.

How To Use AI For Sales Prospecting [+5 Best Tools For 2025]

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From Artisan to Apollo, there’s no shortage of AI prospecting tools that should be on your radar in 2025. This guide walks you through the best tools to manage workflows, track analytics, and grow your sales pipeline. 

Top 10 AI Prospecting Tools for Sales in 2025

series A announcement

Artisan has raised a $25M Series A to build AI employees that replace repetitive work and consolidate the SaaS stack. Starting with outbound sales, our AI BDR Ava automates prospecting, messaging, and booking meetings.

Artisan Raises $25M Series A

As Chief of Staff at Artisan, Tina oversees a diverse portfolio, including website strategy, content development, social media, and supporting GTM, sales, customer success, and hiring operations. She previously worked in marketing, crafting creative campaigns and managing media relations for high-profile clients such as Cloudflare and Samsung. Tina holds a BA in English from the University of Oxford.

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Everything you need to know to hire the right virtual assistant to streamline your sales operations and spare your team from time-consuming tasks.

How to Hire a Virtual Sales Assistant

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Boost your open and response rates and fill your pipeline with meetings by applying tested cold email copywriting techniques.

9 Cold Email Copywriting Techniques that Get Replies

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Learn about the most important metrics for tracking and optimizing the performance of your sales development representatives (SDR). 

8 Key SDR Metrics to Track for a High-Performing Team

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A good lead generation job description can make or break the hiring process. Learn how to draft a job posting to entice top talent. 

The Perfect Lead Generation Job Description Template to Attract Top Talent

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How to Set Up a Cold Email Campaign at Scale

Building a cold email campaign at scale is no small task, but this guide will show you actionable strategies to ensure a high open rate. 

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 Learn how to build an outbound sales team that can deliver exceptional results with these strategies for 2025.

How To Build An Outbound Sales Team In 2025

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Learn the most important B2B sales KPIs that drive fast and stable revenue growth. This guide covers all the sales metrics that matter. 

B2B Sales KPIs: A Guide to Growth Metrics That Matter

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A quality B2B SaaS sales model is essential to boosting revenue in 2024. Learn the techniques you need to ensure long-term success. 

The 4 Best SaaS Sales Models to Boost Revenue

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Here are the top channels B2B sales teams are using today. Learn where to focus your time and resources for maximum impact. 

11 Effective B2B Sales Channels to Drive Growth and Revenue

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Discover the 8 essential stages of the B2B sales pipeline. Uncover strategies to optimize each step and boost your sales. Start enhancing your process today!

Breaking Down the 8 Essential Stages of the B2B Sales Pipeline

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Need the best B2B cold email templates to kickstart your cold outreach? Learn how to maximize conversions and generate more leads. 

15 Best Cold Email Templates for B2B to Get More Leads [2025]

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Learn how to design a sales onboarding program that delivers consistency, satisfaction, and measurable results for your sales team. 

What Is Sales Onboarding? The 8 Methods That Actually Work

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Looking to find B2B contacts? The best B2B email list providers can help you find email addresses, social media profiles, and more.

15 Best B2B Email List Providers: Pricing, Features, and Reviews [2025]

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A business development representative (BDR) plays a vital role in building relationships with customers. Check out this guide to better understanding BDR duties and find a handy BDR job description template.

Understanding the BDR Role Description [+Template]

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 Use the top B2B SaaS lead strategies of 2025 to drive high-quality leads to your SaaS business consistently and with a clear ROI.

15 Essential Strategies for B2B SaaS Lead Generation

AI CEO billboard

Artisan’s bold April Fool’s prank announcing CEO Jaspar’s “resignation” went viral—generating over 150K impressions, 50K+ video views, and multiple job offers. Here’s how we pulled it off in just 3 weeks.

We Convinced the Internet That We Replaced Our CEO With AI - Here's How

Jenny is a content marketing manager and a business development specialist who creates senior-level content for sales, SEO, and marketing professionals.

Jenny is also the acting head of partnerships at the District #1 Charitable Foundation. She has attracted $500K worth of contracts (and counting).

B2B Sales Automation Guide

Learn how to implement effective B2B sales automation and which tools you need for the best results. 

A Complete Guide to B2B Sales Automation and Must-Have Tools

Sam Rinko is a former SaaS sales rep turned technology writer. He spent his career selling real estate software to C-suite executives before switching over to writing. He now covers a variety of sales and tech topics, from lead generation and cold calling to the latest AI sales tools.

Guide to Targeted Lead Generation

Learn how to run targeted lead generation campaigns to speed up your sales cycle and close more deals in this comprehensive guide. 

A Complete Guide to Successful Targeted Lead Generation

Marsha Dunn is a writer dedicated to helping businesses connect with new customers and build credibility. She works primarily in B2B, and her focus is on thought leadership content rooted in expertise and in-depth research. She lives in the beautiful English countryside of Kent with her cat. 

12 Sales Prospecting Tools Every Sales Team Should Use

We've reviewed 12 of the best sales prospecting tools to help you find and convert the perfect leads. 

Adelina Karpenkova is a writer on a mission to help businesses tap into the true potential of AI, clearing up common misconceptions. She works closely with B2B teams and relies on trusted sources to create content that reflects the latest industry knowledge.

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The right cold email marketing software can make or break your next campaign. We looked at the 10 best cold email marketing softwares to help you make the right choice.

We Compared 10 Cold Email Marketing Software—Here’s What Stood Out

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Discover how to find and land a perfect candidate for your sales manager role with a hiring process that doesn’t take ages.

A Step-by-Step Guide On How To Hire A Sales Manager

Dan Mowinski is a content writer and journalist. He's written for various leading SaaS companies and business publications, including Pipeline Magazine, PandaDoc, and the EU Business School blog. He's particularly interested in emerging and transformative technology.

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Learn how to write cold emails that are the perfect length to hook your recipients, build engagement, describe your offer, and prompt them to book a meeting. 

How Long Should a Cold Email Be? 2025 Research

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Learn how to write a cold email that works. Boost your response rate from outbound emails with proven strategies and tactical advice. 

How to Write a Cold Email That Works [2025 Guide]

Irina is a marketing and growth advisor to the most prominent SaaS companies. Over the last ten years, she has helped dozens of companies, including Hunter, Aura, Nextiva, Riverside, and more, skyrocket their business growth. She regularly contributes to top industry blogs like Ahrefs, HubSpot, Semrush, MOZ, and Buffer.

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Unlock the secrets to successful B2B lead generation with our comprehensive guide. Follow 10 proven strategies to find and convert valuable leads.

 10 Proven Strategies to Find B2B Leads

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AI lead generations tools are revolutionizing many aspects of the B2B sales cycle. This guide will show you how to make the most of this new tech. 

7 Best Strategies to Get Leads With AI Lead Generation Tools

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Lead Generation Outsourcing- A Complete Guide

Thinking of outsourcing your lead generation efforts? We'll cover the pros and cons plus give you some quick tips on how to partner with quality lead generation agencies.

Lead Generation Outsourcing: A Complete Guide 

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Learn about lead generation pricing models, factors influencing costs, and strategies to maximize ROI. Compare top lead generation companies and discover how to align your budget with business goals for effective B2B lead generation in 2025.

Irina Maltseva

Latest Work From Irina Maltseva

10 Proven Strategies to Find B2B Leads

15 Essential Strategies for B2B SaaS Lead Generation

7 Best Strategies to Get Leads With AI Lead Generation Tools

Lead Generation Outsourcing: A Complete Guide

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