Despite being an unfamiliar face in their inbox, your cold email aims to spark interest, generate meaningful connections, and initiate conversations to achieve your desired goals.
That said, it only works when you do it right.
The average open rate of a cold email is a mere 23.9%, yet by simply enhancing your subject lines, you can boost that by up to 50%.
Understanding how each component of a successful cold email works allows you to really make the most of what they have to offer, and that’s precisely what this masterclass is all about.
In the past, cold emails used to be synonymous with pushy sales pitches laced with aggressive tactics that often yielded more annoyance than results. However, times have changed, and so has the essence of cold emails.
Today’s cold emailing landscape is all about relationship building, where the focus is centered on nurturing genuine connections, addressing recipients’ needs, and opening the door to mutually beneficial partnerships.
It’s all about value.
So, we’ve set the scene, and class is now in session. This is the complete and comprehensive guide to cold emailing. After this, you’ll never send an email in the same way again.
With a fresh perspective, cold emailing can evolve into a powerful tool in your business arsenal capable of influencing prospects and creating lasting impressions.
Let’s get into it.
What is Cold Emailing?
Cold emailing is a strategy where you send an outreach message to a contact with whom you’ve had no prior interaction.
Despite many likening cold emailing to unsolicited spam, in 2023, the dynamics of cold emailing have taken a turn, further highlighting its effectiveness when used correctly.
Emphasis on the “correctly.”
Let’s look at the stats.
- 43% of salespeople state that email is the most effective sales channel
- 80% of buyers prefer email contact, with 71% open to receiving emails when they’re looking to improve their business results
- 62% of prospects open emails when they’re looking for solutions
Yet, the facts show that sales teams are still not providing the experience people want with their emails, and understanding this makes it crystal clear why so many people cry that their emails don’t work.
For example, 81% of all emails are opened on a mobile device, yet only 20% of email campaigns are optimized for said devices.
Okay, so what’s going on?
Email is the most effective channel, boasting a 420% ROI, yet open rates are low despite people actively opening emails when they’re in the market for a purchase. Still, marketers are creating email campaigns that don’t work.
It’s pretty clear that there’s a lapse in knowledge and understanding between marketers, salespeople, and their customers. A lot of marketers continue to use tactics that simply do not work.
Put it this way: have you tried to spruce up your email subject lines by putting emojis in them?
When it comes to you and your sales efforts, be proactive about knowing the industry, its trends, and what potential customers, prospects, and clients actually want. Then, tailor your efforts towards that.
And no, it’s not spam or simply sending out as many emails as possible and playing a numbers game. It’s a targeted strategy used exclusively for qualified leads intended to add value and relevance to the recipient’s inbox.
Let’s break it down:
- Proactive, Not Indiscriminate: Cold emails are sent explicitly to qualified leads, aligning with their interests and needs. On the contrary, spam emails are sent randomly to a large audience base without considering relevance at heart.
- Personalized Approach: Effective cold emails are personalized, catering distinctly to the recipient, while spam emails are bulk messages with identical content for thousands of recipients.
- Valuable, Not Misleading: While spam emails often contain misleading or malicious content, cold emails aim to provide information, add value, and initiate real conversations.
With a modern approach like this, cold emails have established themselves as an easy, highly ROI-driven, and scalable outreach strategy.
Cold emailing is becoming even more effective with the rise of AI technology, helping with faster, more succinct content generation and automation of the more mundane and tedious tasks. Artisan AI Sales Reps, for example, come with 265 million built-in contacts and automate processes like ghostwriting emails and responding to prospects’ questions.
Cold emails have moved on from their traditional methods and now lend themselves as instrumental tools not just for sales but for business growth, networking, recruiting, public relations, and market research.
This evolution and range of uses have reimagined cold emails positively, making them a popular choice among marketers and business professionals worldwide.
Cold Emailing: It’s More than Just Sales
Let’s face it: we’ve all been on the receiving end of some frosty cold emails.
If you’re grappling with the idea of how to engage your audience without coming off as intrusive, here’s the good news – it’s entirely possible! There are challenges to overcome, which we’ll cover below, alongside lots of actionable methods and strategies to ensure you get the best results.
That’s what we’re focusing on for the rest of this guide, but if you’re looking for fast value, these are the four pillars you need to know when it comes to cold emailing:
- Understanding your audience: Knowing who your recipients are, their pain points, and what drives them helps tailor your emails to resonate personally.
- Offering value: Always approach cold emails from the angle of delivering value. Whether it’s a product that simplifies tasks or insights that shed light on industry trends, offering something beneficial hooks your recipients.
- Maintaining clarity and brevity: Steer clear from complex industry jargon and get straight to the point. A concise, clear email does wonders in keeping the reader’s attention.
- A/B testing: Test different formats, subject lines, and calls to action to identify what resonates best with your audience. Remember, numbers don’t lie!
These need to apply to everything you do.
Oh, and remember, cold emailing is more than just a sales instrument. These days, it serves as an ingenious medium to achieve various business objectives. If “diversify” is your motto, cold emailing can be your Swiss army knife.
Here’s a glimpse into the versatile use cases for cold emailing:
- Networking: Cold emails help you reach out to industry influencers, thought leaders, or even potential mentors who might otherwise be out of reach.
- Partnerships and Collaborations: Joint ventures? Strategic partnerships? A well-crafted cold email can get you in the same room with potential partners.
- Recruiting: If you know someone who’d be an excellent fit for an open position, nothing stops you from pitching the opportunity via a cold email!
- PR and Media Relations: Reach out to journalists to cover your story or bloggers for reviews of your newest product line.
Start treating every recipient as a potential door to new opportunities.
With cold emails, you’re not just reaching out—you’re building bridges.
Now, let’s really break this down, get actionable, and start building your cold emails from the ground up.
The Crucial Role of the ‘From’ Line in Cold Emails
Like all relationships, a lot of issues stem down to the adage “it’s not you, it’s me.” And by me, we mean you, and by you, we mean your customers and prospects.
The first step in cold emailing successfully is understanding that you are the foundation of it all, and you need to present yourself in the very best way to achieve the very best results.
Welcome to the From line, our first step in the Masterclass.
When your email lands in the recipient’s inbox, the ‘From’ line is often the first thing they see – and there’s no second chance to create a first impression.
The ‘From’ line comes right next to the subject line. This crucial line influences whether a recipient opens your email, dismisses it, or worse, reports it as spam – a decision your prospects will be making in a split-second! Make your impact count.
The ‘From’ line is actually the perfect tool to build trust, establish credibility, and kickstart your relationship with the recipient. The key is to be clear, honest, and leave no room for misunderstanding about who the email is from.
Personalizing the ‘From’ Line: Best Cold Emailing Practices
When it comes to writing your ‘From’ line, personalization should be your guiding star.
Here are a couple of strategies to help you personalize like a pro:
- Use your name: People prefer conversations with other people, not faceless brands. Including your name makes the email feel more personal and trustworthy.
- Add your company: To boost credibility, pair your name with your company’s, like “John from XYZCo.” It’s professional, transparent, and leaves no doubt about your affiliation.
- Avoid no-reply: Using “no-reply” in your ‘From’ line is the equivalent of saying, “Don’t talk to me.” Communication should be a two-way street, so encourage responses, not barriers.
- Stay consistent: Once you find a format that works, stick to it. Consistency not only fosters recognition but also nurtures trust over time.
As in the offline world, every great conversation starts with a warm introduction. Personalizing your ‘From’ line lays the groundwork for a valuable relationship with your recipient!
Subject Line: The Key to Unlocking Interest in Cold Emailing
Any online search on improving your emails will always come back with one piece of core advice: Enhance and optimize your subject line.
And it’s true.
- Subject lines with numbers increase open rates by 57%
- Subject lines with 61-70 characters are read most
- 64% of people will decide whether they want to open an email or not based on the subject line
- 69% of people will report emails as spam based on the subject line alone
We know, as people, we’re not supposed to judge a book by its cover, but we do, and the subject line is our email’s cover.
It’s the definitive make-or-break element contributing to the success rate of your campaign. That’s why a strategically designed subject line can:
- Steer your email away from the abyss of the spam folder
- Pique curiosity and capture your recipient’s interest
- Drive click-through rate and conversion
- Build urgency or excitement
Top Techniques for Creating Engaging Subject Lines
So, great subject lines: how do you go about making them?
Let’s dive into some top strategies that magnetize curiosity and drive clicks.
- Building Curiosity: People are naturally intrigued by the unknown. Posing a compelling question or offering a sneak peek into interesting information can infuse curiosity. 33% of users decide to open emails based on catchy subject lines.
Example: “Did you know about this game-changing industry trend?”
- Creating Urgency: Crafting a sense of urgency or scarcity prompts recipients to act quickly.
Example: “Last chance to grab your early-bird discount!”
- Personalization: The use of personalization techniques, such as including the recipient’s name or specific details relevant to them, can significantly increase open rates.
Example: “John, we’ve designed a special product upgrade just for you!”
- Value Proposition: Highlight the value or benefit the recipient will gain from reading your email.
Example: “Transform your SEO strategy with these 5 tips.”
- A/B Testing: Different subject lines will resonate differently with your audience. Test multiple variations to see what works best for your audience.
- Keep it short and engaging: Lengthy subject lines can get cut off, especially on mobile devices. Strive for a succinct and engaging subject line within 50-60 characters.
Ultimately, cold email subject lines must evoke interest to garner that all-important click. With the right techniques and a pinch of creativity, your subject lines can reel in your prospects!
One caveat, however – you never want to clickbait people in the spammy sense. Always create a promise and then follow through.
How to Craft an Influential Cold Email Body
Okay, so your prospect has seen who your email is from, and they love your subject line.
However, these tactics are designed only to open the door. Once a prospect has clicked, this is your chance to establish a connection and offer real value to your recipient.
In essence, it’s the heart and soul of your email.
An impeccably structured email body captures attention and propels the recipient to respond.
So, let’s break down the anatomy of an effective cold email body:
- Opening: Begin with a personalized salutation using the recipient’s name as personalized content can boost response rates by 32.7%. Follow up with a brief intro or an attention-grabbing hook that captivates your reader.
- The Connection: Explain why you’re reaching out, but avoid diving straight into a sales pitch. Frame it in the context of the recipient’s interests, needs, or recent accomplishments for instant rapport.
- Value Proposition: Clearly outline your offer’s benefits and value to the recipient. Keep the focus on them and their needs, not on your business or product features.
- Call to Action (CTA): Guide the recipient towards the next step with an explicit, actionable request. Be direct and concise about what you want them to do. Interest-based CTAs, which ask prospective clients if they’d be interested in learning more, can double email success rates.
- Closing: Thank the recipient for their time and wrap up the email with a professional closing, like “Best regards” or “Sincerely.” Make sure to include your name and contact information.
The Double-Edge Sword of Personalization
While personalization is a powerful tool in the realm of cold emailing, it can also turn into a double-edged sword.
Overdoing it comes across as creepy and impersonal, distancing you from your recipient, while undergoing it renders your email generic and bland.
The secret lies in strategic personalization to strike that perfect balance:
- Focus on relevant information, like the recipient’s recent blog post or a shared interest
- Use the recipient’s name, but avoid overusing it excessively
- Personalize the subject line and opening sentence, sprinkling in context and rapport-building elements throughout the email
Making Your Offer Irresistible
The crowning touch on your cold email is rendering your offer utterly irresistible. Here are a few tips to make your proposal stand out:
- Exclusive benefits: Emphasize any exclusive perks your recipient will gain, such as early access, limited-time pricing, or personalized features.
- Address pain points: Identify and target the recipient’s unique challenges and showcase how your solution alleviates them.
- Social proof: Incorporate testimonials, customer success stories, or even statistics to demonstrate the impact of your offer.
- Low commitment: Minimize the risk or effort required by the recipient. Offer free trials, easy onboarding, or even a simple way to explore your product or service.
With a powerful email body that balances personalization and value, your cold emails can turn prospects into opportunities and forge relationships built on trust and relevance!
Personalization and Customization Tactics
The significant role of personalization in email marketing is undeniable, especially in the context of cold emailing.
Advanced personalization techniques go beyond simply inserting the recipient’s name in the email and provide a truly individualized message that resonates with the recipient’s needs, interests, and behaviors.
This could look like anything like this:
- Custom Fields: Use custom fields not only for names but also for company name, industry type, recent activities, etc. This will allow you to provide a contextually relevant message for each unique recipient.
- Similarity Appeal: Leverage the power of shared interests or experiences. If you and the recipient went to the same university or share a common professional background, mentioning this can strengthen your connection.
- Behavioral Personalization: If you have data about your recipient’s behaviors (downloads, page visits, past purchases), utilize it to contextualize your message.
- Hyper-Targeted Content: Create content based on the recipient’s industry or professional role. For instance, a CTO might be more interested in the technical aspects of your offer, while a CFO might be more concerned about the cost and return on investment.
- Trigger-Based Emails: These are emails sent out in response to specific actions. If a prospect visits a particular page on your website, tailor your message to reflect their potential interest related to that visit.
Critically, these techniques should be applied strategically — the aim is to show understanding and add value, not to demonstrate how much you know about the recipient.
When done right, advanced personalization can greatly enhance the efficacy of your cold emailing initiatives, leading to increased engagement, improved response rates, and a better return on investment in your marketing efforts.
Use tools to your advantage as well. Artisan AI sales reps can help automate this process by ghostwriting bespoke emails for clients on behalf of key team members.
Here are a few key advanced personalization techniques:
- Segmentation: Divide your email list into smaller segments based on common characteristics such as industry, job role, interests, or behavior. Craft a unique message for each segment, addressing their specific needs and concerns.
- Dynamic Content: Use dynamic content to alter parts of the email based on the recipient’s information or preferences.
- Contextual Personalization: Contextualize your message based on recent interactions, such as a downloaded piece of content or a recent purchase by the recipient.
- Predictive Personalization: Use predictive analytics and artificial intelligence tools to anticipate the recipient’s needs and preferences and then tailor your message accordingly.
Role of Prospecting in Successful Cold Emailing
Prospecting is arguably one of the most critical aspects of successful cold emailing. It lays the groundwork for personalization and ensures your outreach remains relevant and valuable to the recipient.
Again, cold emailing is not spam, as many people believe.
Instead, it’s about identifying prospects, highlighting the most suitable ones who are not only profitable but actually suited to work with you, and then hyper-targeting them with your cold email strategies.
The process of prospecting covers the whole topic, including identifying potential customers, understanding their interests and challenges, and aligning these insights with your product or service.
Here’s how prospecting directly ties into successful cold emailing:
- Better Segmentation: Efficient prospecting leads to better segmentation of your audience based on common characteristics, enabling you to craft targeted messages.
- Effective Personalization: With knowledge about a lead’s industry, role, interests, or pain points, you can tailor your email to their unique situation.
- Higher Response Rates: When sending emails to people interested in what you’re offering, you’re likely to observe higher response rates.
- Quality Conversations: Prospecting ensures your leads are qualified, making your conversations more meaningful and your efforts more fruitful.
Be smart about your prospecting, take a deep dive into advanced personalization techniques, and you will quickly supercharge your cold emailing effectiveness.
Cold Email Templates for Different Goals
At this point, you should have a substantial idea of how to go about the cold emailing process and how to make it work for you.
To help bring a little more clarity to what these ideas look like in action, here are three different cold email templates tailored to various purposes: sales, networking, and recruiting. Each email is crafted with attention to relevance, personalization, and clarity.
Sales Cold Email
Subject: [Recipient’s Name], Boost [Business Improvement] With [Your Product/Service]
Melissa, It’s Time to Bring Your Projects Together With One Simple App
Dear [Recipient’s Name],
My name is [Your Name], and I’m with [Your Company].
I noticed that [Recipient’s Company] is doing some remarkable work in the field of [Industry or Specialty], particularly [Specific Project or Initiative].
I’m reaching out because [Your Company] assists businesses like yours in [specific need relevant to them], and I believe our [Product/Service] could significantly enhance this aspect of your operations.
To demonstrate the possible impact, [describe a brief success story or statistic].
If this sounds appealing, I’d love to arrange a call or meeting to discuss this further.
Thank you for your time,
[Your Contact Information]
Cold Emails for Networking
Subject: Hello [Recipient’s Name], Inspired By Your Work On [Project/Article]
Dear [Recipient’s Name],
I recently came across [mention the project, article, or event you admired] and was highly impressed by your work.
I am [Your Name], a [Your Position] at [Your Company]. Like you, I’m passionate about [shared interest or field].
I’d welcome the chance to converse further, exchange ideas, and learn more about your journey and success in [shared interest or field]. If you have some time in the near future, could we arrange a quick call or coffee meet-up?
Looking forward to connecting.
[Your Contact Information]
Cold Emails for Recruiting
Subject: [Recipient’s Name], Your Expertise Matches Perfectly With An Opportunity At [Your Company]
Dear [Recipient’s Name],
I am [Your Name], the [Your Position] at [Your Company]. I happened upon your profile and was highly impressed by your background and experience in [Specific Skill or Area of Expertise].
I’d love to discuss an opportunity at our team that aligns perfectly with your skill set and interests. Please don’t worry; this isn’t a mass recruitment email – I’m reaching out based on your exceptional profile and achievements.
Would you be open to a brief conversation to explore this opportunity further?
[Your Contact Information]
Remember to adapt each of these templates based on your unique context and the recipient’s profile to best suit your outreach goals.
Follow-ups: Persistence Pays
Moving past the actual writing and sending process, cold emails are never a one-and-done process. Follow-ups are an essential tool you need to use to your advantage.
Statistics show the first follow-up email offers the highest reply rate out of all emails at 40%. This statistic that accentuates one fact – persistence indeed pays when it comes to cold emails.
Let’s explore the art of following up and the apparatus that can make this task more productive.
Decoding the Art of Following Up
Follow-ups are more than just sending repeated emails; they are strategic nudges to stimulate action. The fundamental principles include:
- Respectful Persistence: Be persistent but considerate. Wait for a reasonable period before your first follow-up, typically three to five business days after the original email.
- Variety in Content: Your follow-up should not merely repeat your initial email. Add substance to your message or provide consequential details missing in the first email.
- Limit the Frequency: While persistence is good, flooding their inbox might come off as desperate or even spammy. As a rule of thumb, limit yourself to three follow-ups after the initial email.
Tools and Techniques for Crafting Effective Follow-up Emails
Several tools on the market automate the follow-up process. Examples include Artisan AI, Reply.io, Woodpecker, and Mailshake. Artisan-AI can also book meetings and manage potential customers’ inquiries on your behalf.
These tools ensure your follow-ups are systematic and timely, offering you control over your email send-out content, frequency, and overall management.
When crafting your follow-up email, remember to:
- Reference the Original Email: Bring the recipient’s memory back to your original message. Mention the date or content to establish the context.
- Emphasize Value: Make sure each follow-up delivers additional value to the recipient, whether through additional information, resources, or exclusive offers.
- Clear Call-to-Action: Reinforce your CTA—now is not the time to be vague. Request for an action, such as a response, call, or meeting, directly linked with the purpose of your cold email.
- Polite Close: Thank your recipient for their time and end the email professionally.
Coining a respectful, well-timed follow-up strategy, equipped with the right tools and techniques, will not just increase your conversion rates—it will do so while respecting your recipient’s time and inboxes!
Overcoming Objections and Rejections
Ah, yes, the part of this process none of us want to think about.
Navigating the territory of cold emailing invariably means dealing with rejections and no-responses.
Even looking at the statistics we’ve covered today, you can see you very rarely get above a 50% open or reply rate, which means half of the emails you’re sending out will get absolutely nothing back.
And that’s average.
Yes, it can feel disheartening and as though all your hard work is for nothing. However, instead of seeing these obstacles as setbacks, it’s crucial to do the opposite. Approach these hurdles not as opportunities for garnering insights, refining your strategy, and strengthening your approach.
Let’s get into it.
Dealing with No Responses or Rejections
No-responses or rejections can occur due to various factors:
- Your email might lack relevance
- The recipient could be too busy
- Maybe your value proposition isn’t compelling enough.
These scenarios aren’t failures but valuable feedback.
- Assess and Adapt: Use these occurrences to re-evaluate your email’s content, personalization level, and value proposition. Make necessary changes based on your assessment.
- Follow-Up: If your carefully crafted and personalized email garners no response, consider sending a follow-up email. Declines should be respected, but silence might simply imply that your email got lost in their inbox.
- Stay Positive: Understand that rejection is a part of the sales process. Maintain a positive attitude, and remember not to take rejections personally.
Strategies for Alleviating Concerns and Convincing Prospects
If you do get a response, but it doesn’t feel positive and more like the prospect is just full of doubt and uncertainty about what you can offer, remember – this is a sign of interest.
They’re simply worried about investing and making the wrong decision. This is where you can step in and take things to the next level.
Here’s how you can address them:
- Empathize: Acknowledge their concern and empathize with their situation to build trust.
- Reiterate Value: Address their objection by reiterating how your product or service can add value.
- Offer Proof: Use case studies, testimonials, or statistics to validate your claims and alleviate their concerns.
- Propose a Next Step: Offer a demo, free trial, or consultation to let them experience your offering first-hand.
Each objection is an opportunity in disguise. Your ability to comprehend and efficiently address the concerns expressed could well be your ticket to conversion.
Measurement, Analysis, and Optimization of Cold Emailing
And finally, we come to the end of our masterclass, but there is but one section left to cover.
To ensure your cold emailing strategy’s success, you must measure its performance, analyze the data, and constantly optimize your approach.
These days, data is everything. Instead of roaming around in the dark, making decisions based on gut instincts or pure guesswork, data can show you precisely what people are like, what they want, how to give it to them, what works best, and so much more.
It goes without saying that the success and effectiveness of cold emailing campaigns is often quantified using key metrics. Here are some essential metrics you should track:
- Open Rate: This indicates the percentage of recipients who opened your email. A low open rate might signify that your subject line isn’t compelling enough or that your email lands in the spam folder.
- Click-Through Rate (CTR): This refers to the percentage of recipients who clicked on a link within your email. A low CTR might indicate less engaging content or a non-compelling call to action.
- Response Rate: This measures the percentage of recipients who respond to your email. A low response rate may imply a lack of personalization or relevance in your message.
- Bounce Rate: This reveals the percentage of emails not successfully delivered to the recipient’s inbox. A high rate might indicate an outdated email list.
- Conversion Rate: This is the percentage of email recipients who completed a desired action, such as signing up for a demo or purchasing.
Through data, you’ll be able to see exactly what you’re doing right (thus, you can double down on it) and precisely what isn’t working (and thus bringing clarity to what you can improve).
Learning from Successes and Failures for Continuous Improvement
Measurement alone is not enough; it’s essential to analyze this data and derive actionable insights:
- Identify Trends: Look for patterns in your email performance. Which subject lines led to higher open rates? Which content inspired more responses?
- A/B Testing: Test different formulations of your email messages, subject lines, CTAs, and send times to see what works best for your audience.
- Segment Analysis: Analyze your performance with different audience segments. Are there segments with which your emails perform particularly well or poorly?
- Optimize Based on Feedback: Pay attention to your prospects’ feedback, comments, and objections. Use this as a source of learning and optimization.
Continuous improvement should be the endgame of every cold emailing strategy. Measure the performance, understand what the metrics are telling you, learn from both your successes and failures, and continually optimize your approach based on these insights.
Remember, the goal of optimizing your cold emailing strategy is not just about improving your metrics; it’s about refining your prospect’s experience at every touchpoint, personalizing your communication effectively, and ultimately driving successful actions that align with your broader business objectives.
Final Remarks: The Future of Cold Emailing
As we sail through the swiftly transforming digital environment, the trajectory of cold emailing continuously evolves, gravitating toward the escalating demands of personalization, relevance, and authenticity. Adapting to these alterations is essential.
Automating this process could be the key to addressing these challenges, and this is where advanced digital solutions like Artisan AI come into play. Artisan AI creates Advanced Digital Workers that supercharge your team’s productivity.
With your own digital, AI-operated sales rep named Ava, you can quickly and effortlessly perform alongside human teams, executing outbound sales from end-to-end.
This involves discovering leads from a huge contacts database, drafting and sending thousands of bespoke email sequences, addressing prospects’ queries, and even scheduling meetings.
By leveraging technologies like Artisan AI for your cold emailing processes, you stand to reap significant benefits – saving time, resources, and human effort.
What’s more, you gain access to improved, more optimized results and the opportunity to exponentially scale your outreach initiatives.
While cold emailing will continue as a significant component in business outreach strategies, the employment of cutting-edge solutions like Artisan AI aids in staying ahead of the curve, meeting shifting expectations of recipients.
Prioritization of personalization, authenticity, and value delivery is expedited through this automation, earning you not just the trust and attention of your recipients but also solidifying a durable rapport crucial for continuous growth.
Best of luck!
Is It Okay to Cold Email?
Yes, it is okay to send cold emails. Cold emailing is a legitimate business practice used for outreach, marketing, or networking. It’s important, however, to ensure they’re done professionally, respecting the recipient’s time and inboxes.
Can You Get Banned for Cold Emailing?
If you’re not careful, your email service provider or the recipient’s email service provider might limit your sending abilities if you send too many cold emails at once or if a significant number of your emails are marked as spam.
Is Cold Emailing Spamming?
Cold emailing isn’t the same as spamming if done correctly. Unlike spam, an adequately executed cold email is targeted, personalized, and provides value to the recipient.
However, it can be considered spam if it’s unsolicited, irrelevant, or sent in bulk to unsuspecting recipients.
What Should I Not Say in a Cold Email?
Avoid vague or misleading subject lines, don’t use excessive jargon or overly sales-oriented language, and never misrepresent yourself or your intentions. It’s also important not to pressure the recipient excessively.
Is Cold Emailing Illegal (UK/US)?
In both the UK and the US, cold emailing is legal, provided you respect specific regulations. In the UK, it must comply with the Privacy and Electronic Communications Regulations (PECR) and, in the US, the CAN-SPAM Act.
Is Cold Emailing Against GDPR?
The General Data Protection Regulation (GDPR) doesn’t prohibit cold emailing but stipulates that you need a lawful basis for processing someone’s personal data.
If you’re cold-emailing within the EU or emailing EU citizens, you need to ensure your practices comply with these regulations—for example, by providing clear ways for recipients to opt out or unsubscribe.