hpy
Before Artisan, hpy’s outbound efforts were highly manual and time-consuming
Tess Fenn, working on growth and community building, described their previous approach:
“I would go through Psychology Today, applying filters and manually developing lists. That took me about 10 hours just to build a list of 100 leads.”
Additionally, they attended industry events, such as the Southern California Psychological Association conference, where they interacted with therapists and collected contact details. However, this approach required extensive planning and resources.
hpy adopted Artisan to automate and scale its outbound efforts
With the help of AI BDR Ava, hpy could source and qualify leads faster while ensuring outreach campaigns remained personal. Tess highlighted the efficiency gains:
“What's amazing about Artisan is that once you set up a campaign, it works for you in the in-between time.”
Before, their lead generation efforts would come to a halt at the end of every work day. Now with Ava, who works 24/7, they can ramp up outbound initiatives effortlessly.
The Results
After 2 months on the platform, hpy has already achieved:
80+ positive responses
A 2.8% positive response rate
One of hpy’s most successful campaigns invited therapists to join their podcast—a less transactional and more engaging approach. This shift not only boosted engagement but also built relationships with potential customers before introducing the product.
When asked about how their experience on Artisan has been so far, Tess said:
“We often are surprised with how many quality leads we’re getting. It’s proven to be so efficient and effective working with Artisan.”
Happy continues to see success with Artisan and is exploring complementary tools like HubSpot for newsletters. The key takeaway from their experience?
“The secret sauce is using Artisan’s automation while still infusing your personal voice. People respond to that.”
With Artisan, hpy has transformed its outbound sales strategy, saving time, increasing engagement, and scaling outreach effectively.
hpy is excited to continue using Artisan to free up their time, so they can focus on building out other parts of their marketing function
The key takeaway from their experience?
“The secret sauce is using Artisan's automation while still infusing your personal voice. People respond to that.”
With Artisan, hpy has transformed its outbound sales strategy - saving time, increasing engagement, and scaling outreach effectively.
Ready to transform your own outbound processes? Book a sales meeting with us today and discover how Ava can do the same for you.
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