The Ultimate List of 12 SDR Tools for Sales Development
What’s the toughest part of being a sales development representative (SDR)?
If only there were a single answer to this question.
From juggling daily tasks to maintaining a personal touch at scale to staying consistent with outreach, SDRs have a lot on their plate.
The good news is that most of these challenges can be addressed with a solid tech stack.
All-in-One SDR Tool
What if you could replace a cluttered tech stack with a single tool that handles pipeline building, data enrichment, and outreach management?Â
Well, you can.Â
1. Artisan
Artisan’s AI agents augment your sales team, including the SDR function.
AI SDR Ava handles the entire sales development process, from prospecting and enriching lead profiles to continuously optimizing outreach messages for high response rates.
You can let Ava run on full autopilot—just provide your ideal customer profile (ICP), and she’ll take it from there. Want even greater control over Ava’s actions? You can intervene at any stage, and Ava will learn from your adjustments.Â
Ava can also track buyer signals from your site visitors and automatically launch personalized outreach to high-potential leads.
Key Features
Artisan takes over most of the following routine SDR tasks:Â
Identifying the right leads among your website visitors through Watchtower Campaigns.
Filling your pipeline with qualified leads from a database of over 300 million contacts (including B2B, local, and ecommerce leads).
Composing emails and social media messages.
Segmenting customers based on your ICPs.
Enriching contact profiles with the most relevant data with Data Miner.
Optimizing email deliverability with Inbox Warmup.
Personalizing your messages with an advanced “waterfall” algorithm that scrapes and selects the best lead details.
Continuously A/B testing and optimizing email campaigns.
Pricing
To maximize value, Artisan customizes pricing for every business. Contact the sales team for a quote.Â
With an innovative, AI-first approach to all-in-one sales software, Artisan’s Ava is the only SDR tool you need. Schedule a demo to see Ava in action.
Prospecting and Lead Generation Tools
While prospecting and lead gen tools are typically used by BDRs for cold outreach, SDRs often turn to them to enrich inbound lead profiles, support account-based marketing, and automate communication.Â
2. Apollo
If you want to build your B2B sales pipeline fast, Apollo is the way to go.Â
Although it's best for outbound activities, SDRs can use Apollo’s top-notch database to source the relevant lead data.
Apollo offers advanced filters—including industry, demographic, firmographic data, and technographics—for SDRs to build a high-quality contact database and enrich each prospect profile with 30+ data points.
Key Features
A database of over 200 million contacts provides a vast pool for SDRs to prospect from.
Advanced search filters help find leads based on criteria like name, title, and industry.
AI-powered lead scoring prioritizes outreach targets.Â
SDRs can build sequences for automated, multi-step touchpoints, combining emails, calls, and LinkedIn messages.Â
AI-powered email composition creates personalized emails at scale.
Integrated meeting scheduling lets leads book time without back-and-forth
A built-in customer relationship management (CRM) system serves as a command center.
A dialer feature enables SDRs to make, receive, join, and record calls.
Pricing
Free tier available for limited use
Basic: $59/month per user (monthly)Â
Professional: $99/month per user (monthly)
Organization: $149/month per user (monthly)
3. LinkedIn Sales Navigator
This one hardly needs an introduction, but just in case—LinkedIn Sales Navigator is LinkedIn’s premium sales tool designed to help reps connect with the right leads.
If you're targeting B2B buyers, LinkedIn provides the fastest way to access up-to-date prospect data. With Sales Navigator, you can set up alerts to track account changes, helping you keep contact profiles up to date.Â
Keep in mind, however, that Sales Navigator lacks the AI-powered automation of tools like Artisan or Apollo, so your SDRs will still need to handle most of the repetitive tasks.
Key Features
SDRs can use over 30 filters to find leads based on criteria like company size, industry, and location.
Sales Navigator offers insights into target accounts, including job changes, news mentions, and shared connections.
The platform provides lead recommendations based on saved lead and account lists.
Buyer intent data lets SDRs find new accounts ready to engage with the company.
The system integrates seamlessly with popular CRMs like HubSpot, Salesforce, and Outreach.
Pricing
The Core plan costs $99.99/month per user and covers basic features like lead research and change monitoring.
The Advanced plan costs $179.99/month per user and adds features like buyer intent signals and generative AI.
The Advanced Plus plan offers various CRM integrations and is priced on a custom basis.
Email Outreach and Automation Tools
There’s no shortage of email automation software, and every SDR will find dozens of tools that fit their needs.Â
The real challenge is finding one that has a solid reputation for deliverability, keeps things simple rather than overcomplicating the process, and is compatible with your CRM system.
4. Mailshake
Mailshake checks all the boxes as an email outreach platform. It’s designed for sales reps who need a straightforward tool to automate outreach without sacrificing personalization.Â
The platform emphasizes deliverability with features such as email warmup, verification, and list cleaning. It also offers multi-channel outreach, AI-powered tools, and a built-in dialer, though these features aren’t as advanced as those in dedicated AI software.
Key Features
Sales reps can schedule email sequences and automated follow-ups in a few clicks.
It’s possible to integrate email, phone, and LinkedIn tasks into sequences.
SHAKEspeare AI Email Writer generates multiple email drafts in under a minute.
Built-in email deliverability tools like email warmup and address rotation help to maintain sender reputation.
Pricing
Mailshake doesn’t offer a free plan
Starter: $29/monthÂ
Email Outreach: $49/month
Sales Engagement: $99/month
5. Outreach.io
Another outreach automation tool with a name that says it all—Outreach. The platform is best for all things sequence automation; it allows salespeople to combine email, calls, and LinkedIn tasks into a single workflow to minimize busywork as much as possible.
Like Mailshake, Outreach includes extra features like pipeline management and conversational intelligence, but its real strength lies in sequencing.
Key Features
Advanced sequence capabilities allow reps to automate multi-channel outreach while maintaining a human touch.
Automated CRM sync makes it easy to consolidate sales activities and eliminate manual data entry.
Outreach offers coaching, providing reps with real-time support and after-call insights to ensure consistent results across the team.
In-depth reporting allows SDRs to easily track the performance of outreach campaigns.
Smart Email Assist uses AI to suggest copy improvements.
Integrated call and meeting scheduler streamlines booking and follow-ups.
Pricing
Outreach offers separate plans for its various solutions, including sales engagement, voice calling, conversation intelligence, deal management, and forecasting—each available as a standalone package.
Pricing is flexible and can be customized based on the features requested and the number of users.
CRM Software
All the results from your SDRs’ activities flow into your CRM. They’re then passed over to account executives (AEs) for future nurturing.
Your CRM should integrate seamlessly with your tech stack and scale with your business. And when it comes to integration and scalability, nothing beats Salesforce and HubSpot.Â
6. HubSpot
HubSpot is one of the most well-known and user-friendly CRMs out there. It’s a great choice for SDR teams that need a system that just works—without a steep learning curve.Â
The platform centralizes all prospect interactions across multiple channels, helping SDRs and AEs stay aligned throughout the sales process.Â
The great thing about HubSpot is its compatibility with nearly any system you can think of. It can act as a central hub for managing the entire customer journey—from tracking website visitors and managing lead data to conducting outreach and analyzing performance.
Key Features
HubSpot's contact management tool keeps all prospect information organized.
HubSpot scores leads, which helps SDRs prioritize high-potential leads based on engagement, demographic data, and behavioral signals.
Routine tasks, like follow-up emails and lead assignment, can be automated.
It integrates with a wide range of apps and tools, from social media platforms to email marketing software.
HubSpot provides in-depth reporting and analytics on lead behavior, email performance, and team activity.
Pricing
HubSpot has a tiered pricing structure with free and paid plans for its various “hubs,” which include Marketing, Sales, Service, and Growth.Â
Here’s the price breakdown for HubSpot’s Sales Hub:
The free plan offers basic CRM features with restricted functionality.
Sales Hub Starter costs $20/month per user and includes access to all free tools, plus features like conversation routing, simple automation, and task queues.
Starter Customer Platform costs $20/month per user and adds basic marketing, sales, services, and content management features on top of Sales Hub Starter.
Sales Hub Professional costs $100/month per user and includes everything in Starter, plus advanced features like forecasting, sequencing, and call coaching.
Sales Hub Enterprise costs $150/month per user and offers all Professional features plus greater customization capabilities.
7. Salesforce
Salesforce is the go-to CRM for scaling sales teams that need deep customization and automation. While it’s more complex than HubSpot, it’s incredibly powerful for SDRs who work with high-volume pipelines and need robust reporting.
One of Salesforce’s biggest advantages is its vast app ecosystem. You can build a very strong CRM platform fully tailored to your needs by connecting products like Sales Cloud, Data Cloud, Salesforce Einstein, and more.
That said, be prepared for a hefty price tag and a few months of setup, integration, and onboarding before your team can fully leverage Salesforce.
Key Features
Salesforce offers a range of products and packages, but we'll focus on its core solution—Sales Cloud.
Salesforce automatically captures emails, events, and other types of engagement activities.Â
Advanced lead management features help SDRs track and nurture leads throughout the sales funnel.
Flow Builder is a part of Salesforce’s native automation toolkit and allows sales teams to implement data-driven workflows into the sales process.
AI-powered deal insights help guide the sales cycle and forecast future outcomes.
Out-of-the-box reporting tools allow teams to track lead volume, activity conversion rates, and sales pipeline with ease.
Pricing
The Starter Suite costs $25/month per user and includes lead, account, contact, and opportunity management, along with email integration.
The Pro Suite is priced at $100/month per user and adds customization, automation, sales quoting, and forecasting features.
The Enterprise plan is available for $165/month per user and includes advanced pipeline management, deal insights, and conversation intelligence.
The Unlimited plan is $330/month per user and offers predictive AI and enhanced sales engagement tools.
The Einstein 1 Sales plan is priced at $500/user/month and provides generative AI capabilities, performance management, sales programs, and team collaboration via Slack on top of all of the features listed above.
Data Enrichment Tools
Data enrichment tools help SDRs fill in the blanks when they don’t have all the information they need about a lead.
The platforms below help you find the right prospects faster, identify buying signals, and automate outreach. This means you can spend more time selling and less time searching for data.
8. ZoomInfo
ZoomInfo Sales helps go-to-market teams build complete B2B lead profiles with real-time company and contact intelligence.
The platform lets SDRs complete existing CRM data with details like emails, phone numbers, job titles, and buyer intent.
Best of all, its Chrome extension allows reps to pull contact information for any prospect directly from a company's website or LinkedIn profile. From there, they can either sync the data directly to a CRM system of their choice or create signal-driven workflows directly in ZoomInfo.
Key Features
A comprehensive B2B database gives access to over 600 million professional profiles and over 100 million company records.
Its intent tracking capabilities help SDRs identify prospects early in the buyer journey.
WebSights enables teams to track website visitors and uncover anonymous traffic, helping SDRs engage potential buyers before they fill out a form.
Workflow automation simplifies sales prospecting by automatically enriching leads, assigning them to the right reps, and triggering outreach based on buying signals.
A built-in phone dialer and email tool allow SDRs to create and execute multi-touch sales cadences without switching between platforms.
Conversation intelligence analyzes customer interactions, providing insights into why deals are won or lost.
Pricing
A custom price is provided upon request.
9. Clearbit
Clearbit is a data enrichment platform that was acquired by HubSpot in late 2023. It’s no longer available as a standalone product and is now a part of HubSpot's Breeze Intelligence.
If you’re already using HubSpot as your CRM with the right subscription, you can access specific Breeze features. Breeze automatically fills in missing details in your HubSpot customer platform—such as industry, company size, job role, and tech stack.
Key Features
Breeze adds details like industry, employee count, job titles, and verified emails to existing prospect profiles.
Clearbit Reveal turns anonymous website visitors into buyers with reverse IP and enrichment data.
With Dynamic Form Shortening, lead generation forms only display the most relevant fields.
Various AI tools help to put collected data to work without much manual effort.Â
Pricing
HubSpot’s Starter Customer Platform, which includes 100 Breeze Intelligence credits, is available for $50/user/month.
Call and Meeting Management Tools
In an ideal world, SDRs would focus solely on bringing qualified leads into the pipeline and handing them off to AEs. But in reality, they’re often involved in discovery and sales calls—so they better be equipped with the right tools for meeting and call management.
10. Calendly
Calendly simplifies how SDRs set up meetings with prospects. The app lets your reps embed scheduling options directly into customer interactions, whether in an email or a website contact form.
It also offers features like invitee screening based on form responses, routing leads to the right reps, and booking meetings on behalf of others—eliminating the usual back-and-forth.
Key FeaturesÂ
Calendly integrates with calendars like Google and Outlook, ensuring no double-booking. Â
Users can schedule meetings through a website, LinkedIn messages, emails, or contact forms.
Automated workflows send reminders and follow-ups to reduce no-shows.
Multi-person meetings allow teams to schedule group sessions or use round-robin assignments.
Integrations with HubSpot and Salesforce ensure that leads are routed to the right team members.
Pricing
The forever-free plan includes one calendar connection, one event type, a custom booking page, and video conferencing integration.
At $10/month per user, you can integrate with CRMs like HubSpot and Mailchimp, accept payments, manage multiple event types, and set up automated workflows.
From $16/month per user, you get Salesforce syncing, single sign-on, and lead qualification and routing.
The Enterprise plan costs $15,000/year and includes advanced security, automated lead routing, and dedicated account support.
11. Nextiva
Nextiva provides a complete communications solution that combines digital, voice, video, SMS, and chat functionality. It's an excellent choice if you're looking for a reliable Voice over Internet Protocol (VoIP) service.
Key Features
Sales Dialer enables SDRs to make outbound calls directly from their lead list, track call status, and receive notifications for missed calls or new messages.
Video meetings support up to 250 participants, with screen sharing and recording options.Â
Call recording and analytics aid in training and pitch refinement.
Automation tools like call routing and AI transcription help to manage sales calls more efficiently.
Pricing
Monthly plans start at $25/user/month and support selling through email and social media messaging apps.
At $36 per user, you'll get inbound and outbound voice, SMS, video meetings, and call routing.
Live chat, chatbots, and team messaging are available at $50 per user.
Advanced routing starts at $75 per user.
12. Nooks
Want to get more out of your sales calls? Nooks offers AI-powered assistance to assess team performance, train sales reps, and streamline collaboration with remote employees.
With its parallel dialer, you can get through 200 calls in just 30–45 minutes (according to user reviews). Nooks also analyzes call transcripts, allowing you to find key insights without sifting through hours of recordings.
Whether you're handing off leads to AEs or evaluating team performance, Nooks AI-powered call analytics make the process much smoother.
Key Features
The parallel dialer speeds up outbound calling.
The platform’s AI-powered analytics provide insights into call performance.
For growing sales teams, Nooks allows real-time collaboration in a shared conference room.Â
Nooks also offers automated call summaries and lead routing.
Seamless integration with major CRM and sales intelligence systems makes it easy to streamline all customer interactions.
Pricing
Nooks offers custom plans based on which features are needed—dialing assistance, coaching, and prospecting tools.Â
Simplify Your SDR Tools with Artisan
Poorly chosen tools sap SDR productivity. That’s why it’s important to build a stack that covers all the bases—multichannel outreach, AI automation, data enrichment, and more.Â
But you don’t need an Everest-sized tech stack. Artisan combines the functionality of multiple tools. It cuts the manual effort from SDRs’ daily activities, allowing them to close more deals without putting in more work.
Schedule a demo today to see how Artisan can help your SDRs book more meetings with less hassle.
