15 Best B2B Email List Providers: Pricing, Features, and Reviews
According to HubSpot, there are 4 billion daily email users. So, if you’re in sales, you should be 100% invested in building an effective, accurate, and evolving email list that lets you sort through that noise and dig down to good B2B contacts.
Your list should contain more than up-to-date prospect information. It should also include enriched data and seamlessly integrate with your sales tools, streamlining outbound sales and sales strategies.
This article covers the 15 best email list providers to help you maximize your email campaigns. This list includes providers that offer email lists and support services and those that will help you build your list with quality contact information.
Top 15 B2B Email List Providers (with Key Features and Pricing)
Provider | Key Features | Pricing |
Artisan | Over 300M B2B contacts, AI-powered BDR for workflow automation, multi-channel outreach sequences, deliverability suite | Custom pricing (contact sales) |
Apollo.io | 200M+ contacts, integrations for automated outreach, deliverability tools | Basic: $49/mo, Pro: $79/mo, Org: $119/mo (min 3 users) |
Cognism | GDPR compliance, sales triggers, 70M mobile numbers | Custom pricing (contact sales) |
Lusha | Direct contact info, ICP-based searches, API integration | Free: $0/mo, Pro: $36/mo, Premium: $59/mo, Custom: Contact sales |
Hunter.io | Email-finding tools, domain searches, verification tools | Free: $0/mo, Starter: $34/mo, Growth: $104/mo, Business: $349/mo |
Kaspr | LinkedIn integration, real-time contact extraction, and tracked workflows | Free: €0/mo, Starter: €45/mo, Business: €79/mo, Org: €99/mo |
Saleshandy | Email tracking, email warmup, sequence score tool | Starter: $25/mo, Pro: $74/mo, Scale: $149/mo, Scale Plus: $219/mo |
Snov.io | All-in-one email platform, LinkedIn campaigns, technology checker | Trial: $0/mo, Starter: $30/mo, Pro: From $75/mo, Managed: From $3,999/mo |
ZoomInfo | 100M+ contacts, Data-as-a-Service, AI-driven Copilot | Custom pricing (contact sales) |
Skrapp.io | Email finder tools, domain searches, API capabilities | Free: $0/mo, Starter: $30/mo, Seeker: $75/mo, Enterprise: From $140/mo |
EasyLeadz | Real-time B2B leads, focus on the Indian market | Custom pricing (INR) |
UpLead | 95% accuracy guarantee, technographic data, extensive filtering options | Free Trial: $0, Essentials: $99/mo, Plus: $199/mo, Pro: Custom |
Datanyze | Technographic data, Chrome extension, social media data integration | Lite: $0 (90-day trial), Pro 1: $21/mo, Pro 2: $39/mo |
Adapt.io | 250M+ verified accounts, LinkedIn integration, data enrichment | Free: $0/mo, Starter: $49/mo, Custom: Contact sales |
RocketReach | 700M+ professionals, multi touchpoints, AI for outbound recommendations | Essentials: $48/mo, Pro: $108/mo, Ultimate: $249/mo |
Email list providers aren’t one-size-fits-all, for the most part. Some offer basic list-building and verification services, while others (like Artisan) are fully-featured sales management platforms that integrate your email list throughout your sales process.
1. Artisan
Artisan stands out as a top-tier B2B email list provider due in no small part to the broad suite of tools users can adopt to optimize their outbound B2B sales campaigns. Our platform integrates dozens of data enrichment sources with AI-powered automation, enabling sales teams to create intelligent, personalized outreach at scale.
By leveraging our AI BDR, Ava, businesses can streamline manual tasks and craft targeted messages that resonate with prospects. Artisan's end-to-end solution combines cutting-edge technology with a human touch, empowering sales professionals to build and manage highly effective, automated pipelines that drive results.
Key Features
Robust B2B contact lists with detailed audience segmentation, allowing businesses to target specific demographics.
Dozens of data enrichment sources that allow you to truly understand and connect with prospects.
Automated multi-channel outbound sequences that automate in-depth lead research and personalization to ensure a boost in engagement rates.
Ava the AI BDR automates 80% of your workload so that your sales team can focus on connecting with potential customers.
Pros
Highly-accurate data from AI-powered research.
Full-pipeline automation and access to the most comprehensive B2B data aggregation platform on the market.
A dedicated BDR and SDR functions driven entirely by AI to support your list and data management.
Cons
As a young company, Artisan is still rolling out their marketing and customer success line of products.
Pricing and Subscription Options
To learn more about Artisan pricing for your organization, contact our team of specialists to get a quote.
Customer Testimonials
Many users note the ease with which they can sign up and immediately start building their B2B mailing list. Startup CEOs like bioaccess' Julio Martinez-Clark have also said, ”We're a small company - we only had a few people before using Artisan and were wasting a lot of time doing a small volume of manual lead generation. Now I have Ava doing 24/7 mass outreach for us, which is fantastic.” You can read their case study here.
Ready to build the best B2B email list for your business? Try Ava now.
2. Apollo.io
Apollo.io brands itself as an “all-in-one sales platform” that handles all aspects of the sales pipeline. For outbound email efforts, Apollo.io focuses on deliverability with tools that help you ensure that your outbound emails land in a recipient’s inbox (rather than their spam folder).
Key Features
Apollo.io boasts a vast database with over 200 million contacts.
Comprehensive integrations with email tools to automate outreach through disparate platforms.
Deliverability features include guided mailbox setup, DMARC and DKIM authentication checks, one-click unsubscribe, and deliverability scores.
Pros
An extensive database of B2B contacts
AI-generated email content for personalized outbound.
A clear emphasis on integrating outbound email into other parts of the pipeline via automation.
Cons
The interface can be overwhelming for beginners.
Some limitations in the data provided through the database.
Pricing and Subscription Options
Apollo pricing tiers start with a free basic plan and scale up based on the features included.
Basic: $49 per user per month
Professional: $79 per user per month
Organization: $119 per user per month (minimum three users)
Customer Testimonials
Customers appreciate Apollo.io for its comprehensive features and competitive pricing. Some other reviewers noted that the database didn’t have all the information they had expected.
3. Cognism
Cognism is a powerful B2B email marketing list provider that excels in global data coverage and GDPR compliance, making it a preferred choice for businesses with international reach. With Cognism's focus on high-quality data and its advanced sales trigger features, your team can identify the right prospects at the right time, improving the effectiveness of your campaigns.
Key Features
Strong emphasis on compliance with major data privacy regulations in the U.S. and Europe, so you know your list is helpful in regulated markets.
Sales triggers that alert you when prospects are likely to be in a buying mode.
An extensive database of 70M mobile phone numbers for B2B contacts.
Pros
Compliance with ISO 27001, CCPA, GDPR, and SOC 2 requirements.
Large cross-section of enrichment tools and intent data to shore up your list quality.
Sales triggers help prioritize sales leads from your list.
Cons
Limited customization options for list creation.
Relies on Zapier as an integration platform.
Pricing and Subscription Options
Pricing is only available through a quote from their sales team.
Customer Testimonials or Case Studies
Reviewers praised Cognism for its ease of use and ability to export data quickly into other CRMs. However, some noted that the platform itself includes a limited data set.
4. Lusha
Lusha simplifies lead generation by providing direct contact information—email addresses and phone numbers—that enables fast and efficient outreach. As such, it’s less of a B2B email solution and more of an accompanying service for finding contact information.
Key Features
Automated manual B2B prospecting using their own RevOps and SaleOps capabilities.
Company-based searches based on your Ideal Customer Profile (ICP) to build industry-oriented, targeted email lists.
Pros
Easy-to-use browser extension.
Solid data enrichment for direct contact information.
Powerful possibilities for integration via a dedicated API.
SOC 2, CCPA, GDPR, and ISO 27701 compliant.
Cons
Limited database size compared to competitors.
Lacking some of the more advanced features of their competitors (personalization, AI).
Pricing and Subscription Options
Lusha offers a free plan with limited email and phone credits (emails or phone numbers revealed from contact information), with paid plans starting at $36 per user per month.
Free: $0/mo for 50 emails and five phone numbers
Pro: $36 per user per month for 1,920 emails and 480 phone numbers
Premium: $59 per user per month for 3,840 emails and 960 phone numbers
Custom: Tailored pricing with unlimited credits
Customer Testimonials or Case Studies
Customers value Lusha for its ease of use and CRM integrations. Although its features are somewhat limited compared to other competitors, it works well as an email finder.
5. Hunter.io
Like Lusha, Hunter.io is a simple tool that allows users to uncover professional emails or other contact information. Whether you're prospecting individuals within a specific company or looking to verify emails before an outreach campaign, Hunter.io’s focus on simplicity and accuracy makes it indispensable for salespeople who want to quickly build a list with the latest information.
Key Features
Hunter.io is well-known for its email-finding tool, including the Chrome extension that streamlines searches.
An expansive domain searching tool that identifies known B2B emails related to those domains.
Verification capabilities that can ensure emails are legitimate, reducing wasted time and bounce back.
Pros
Excellent, streamlined tool for finding email addresses quickly.
Easy to use and affordable for individuals and businesses.
Accurate email locating tools.
Includes some other information (intent signals, cold emailing automation).
Cons
Limited data beyond email addresses (no phone numbers or other contact information is provided).
Gets expensive at scale.
Not a list-management tool, so users will likely export to their CRM.
Pricing and Subscription Options
Free: $0, includes 25 monthly searches
Starter: $34 per month, includes 6,000 yearly searches
Growth: $104 per month, includes 60,000 yearly searches
Business: $349 per month, includes 600,000 yearly searches
Customer Testimonials
Customers are familiar with Hunter.io and appreciate its simplicity and accuracy.
6. Kaspr
Kaspr is a LinkedIn-focused business email list provider that enables the extraction of real-time contact information from the platform through its Chrome extension. Its seamless LinkedIn integration and real-time updates ensure you always work with the latest data.
Key Features
Close integration with LinkedIn that helps users find contact information from LinkedIn profiles and Sales Navigator.
Targeted automation tools that support lead management and outbound follow-up.
Tracked LinkedIn workflows that allow you to track performance and ROI.
Pros
Great for LinkedIn salespeople who rely on its B2B capabilities.
Unlimited B2B email credits with a free account.
Powerful integration that supports the environment through connecting with LinkedIn profiles.
Cons
Limited database size.
Not as robust a platform for sales professionals who want to work outside of LinkedIn.
Pricing and Subscription Options
Note that all plans include unlimited B2B email credits.
Free: €0 per month, with five phone credits
Starter: €45 per user per month, includes 1,200 phone credits
Business: €79 per user per month, includes 2,400 phone credits
Organization: €99 per user per month, includes 24,000 phone credits
Customer Testimonials
Kaspr users praise its LinkedIn integration and real-time data updates. Some users report a buggy experience with the platform and the Chrome extension.
7. Saleshandy
Saleshandy is more than just a B2B email list provider; it’s a complete email tracking and automation solution. Ideal for businesses focused on improving engagement and response rates, it offers most of what you’d expect from a B2B email provider: email automation, email sequence automation, domain switching, and more.
Key Features
Robust email tracking to measure performance and optimizations.
Email warmup features to improve deliverability and maintain domain reputation.
Sequence Score, a performance-measurement tool that assigns a score to your email sequences and makes suggestions based on that score.
Pros
Great for connecting emails to LinkedIn profiles.
Warm-up and Sequence Scoring help salespeople manage some of the technical aspects of list management.
Cons
Focuses more on email tracking and deliverability without other features for sales pipeline integration.
There is no free tier for users wanting to try the tool.
Pricing and Subscription Options
Outreach Starter: $25/month with unlimited email accounts and clients.
Outreach Pro: $74/month with unlimited team members and the Pro version of their domain rotator.
Outreach Scale: $149/month with unlimited teams, scalable versions of their email tools, and white-label options.
Outreach Scale Plus: $219/month with dedicated customer support and scaled access to everything on the platform.
Customer Testimonials
Users like the platform’s approach to cold email outreach and its focus on simplicity. One user complained about the lack of a mobile app.
8. Snov.io
Snov.io is an all-in-one B2B email platform that handles almost everything, from list building to lead searching and email deliverability. It also includes several utilities to plug into LinkedIn and email-finding capabilities through a Chrome extension.
Key Features
It includes valuable tools for handling the first steps of the sales pipeline (e.g., email finding, deliverability, list-building).
Automated LinkedIn campaigns tracking engagement and outreach.
Technology Checker that identifies the technologies used by prospects.
Pros
A good collection of prospecting and email deliverability capabilities.
Affordable for startups and individuals.
Advanced campaign automation features for cold email outreach.
Cons
A limited contact database size.
Doesn’t support multi-channel outreach outside of email and some LinkedIn features.
Pricing and Subscription Options
Snov.io credits apply to email searches, email verifications, and prospecting searches.
Trial: $0/month for 50 credits and 100 email recipients.
Starter: $30/month for 1,000 credits and 5,000 email recipients.
Pro: A scalable plan starting at $75/month
Snov.io also offers managed services starting at $3,999/month.
Customer Testimonials
Users appreciate Snov.io's comprehensive email tools and successful email warmup features. However, some complained about the lack of channel options for outreach management.
9. ZoomInfo
ZoomInfo is one of the most comprehensive B2B email list providers on the market, offering an enormous database of over 100 million contacts. With advanced features like intent data, robust segmentation, and sales intelligence, ZoomInfo is perfect for enterprise-level organizations looking to power their sales and marketing efforts with deep insights into their prospects.
Key Features
A significant B2b contact database with 100 million contacts.
Strong Data-as-a-Service (DaaS) approach that supports a unified customer view with highly accurate data.
ZoomInfo Copilot, an AI-driven agent that supports list management, account, and outbound email management.
Pros
More extensive contact database compared to some competitors.
AI-powered automation to unify intent markers, emailing, data enrichment, and CRM synchronization.
Powerful automated workflows.
Cons
Steep learning curve for beginners.
Pricing and Subscription Options
ZoomInfo pricing is based on a personalized quote through their sales team.
Customer Testimonials
Large enterprises favor ZoomInfo for its extensive data and advanced features. Some users report that its pricing is quite high, depending on the tier, making it more relevant for large enterprises.
10. Skrapp.io
Skrapp.io is designed for businesses that need a simple, efficient way to extract and verify professional email addresses. With its seamless LinkedIn integration and focus on contact accuracy, Skrapp.io helps companies quickly build lists from trusted sources, making it an ideal choice for small businesses and startups aiming for cost-effective lead generation.
Key Features
Several email finder tools, including a basic tool, a bulk email finder, and a LinkedIn email finder.
Domain searches for emails associated with specific companies, domains, and websites.
Automated API capabilities that allow you to take search data and push it directly to your CRM.
Pros
Includes a robust collection of email-finding tools.
Affordable for small businesses with good features at low monthly prices.
LinkedIn integration enhances usability.
Cons
Doesn’t include many advanced intelligence features.
There are few options to support your email campaign outside of prospecting and research.
Pricing and Subscription Options
Free: $0/month for 100 deliverable emails.
Starter: $30/month for 1,000 deliverable emails.
Seeker: $75/month for 5,000 deliverable emails.
Enterprise: Starts at $140/month for 20,000 deliverable emails.
Customer Testimonials
Reviews vary and may be based on individual experiences. Positive reviews cite simplicity and efficiency as leading factors for adoption, while negative reviews complain of poor customer service.
11. EasyLeadz
EasyLeadz specializes in real-time B2B lead generation, focusing on industry-specific contacts. Known for its customizable lead lists and commitment to delivering high-quality data, EasyLeadz is excellent for marketers who want to enter the Indian B2B market.
Key Features
The Mr. E Chrome extension is an AI-powered email-finding utility connecting to LinkedIn.
EasyProspect is a prospecting tool that expands search outside of LinkedIn (specifically in India).
Pros
AI-powered email location and verification for more advanced lead prospecting.
Expanded prospecting tools in underserved markets in India.
Cons
No built-in email capabilities or analytics outside of basic email list building.
Limited global reach outside of Asia.
Pricing and Subscription Options
Pricing is only offered in Indian Rupees. Contact a sales representative for availability and conversion rates.
Customer Testimonials
The Mr. E AI utility is well-regarded by reviewers, and many appreciate its ability to explore the Indian B2B space. Others without these specific needs don’t have the exact needs and find some features limited.
12. UpLead
UpLead offers a highly reliable and user-friendly B2B email list service focused on B2B data accuracy. With a 95% accuracy guarantee, its easy-to-use interface and extensive filtering options allow marketers to build targeted lists efficiently, ensuring high-quality leads every time.
Key Features
A 95% data accuracy guarantee through a suite of enrichment tools, ensuring high-quality leads.
Extensive customer support with 24/7 availability.
Technographic data that coordinates prospects based on their tech stack or platforms.
Pros
High data accuracy.
Extensive filtering options.
Easy integration with CRM tools.
Cons
Limited number of contacts in lower-tier plans.
The user interface could be more intuitive.
Only a few features outside of email-specific tools.
Pricing and Subscription Options
UpLead prices on credits that represent an email verification or record export to your CRM.
Free Trial: $0 for five credits (7-day limit).
Essentials: $99/month for 170 monthly credits and CRM integration.
Plus: $199/month for 400 credits and enhanced intelligence and technographics.
Professional: Customized pricing based on seat and credit needs.
Customer Testimonials or Case Studies
Reviewers favorably compare UpLead to platforms like ZoomInfo, but others report struggling with getting the latest information from the database.
13. Datanyze
Datanyze is a leading technographic data provider that helps businesses identify potential customers based on their technology. With its Chrome extension and strong integration capabilities, Datanyze is a favorite among tech-driven companies that need deep insights into their prospects' technology stacks to power their marketing strategies.
Key Features
A Chrome extension that supports data capture from LinkedIn.
Data-informed icebreakers derived from the prospect’s social media posts.
Seamless management of email tools across these tools.
Pros
Detailed technographic data to track technology usage.
Convenient browser extension.
Robust CRM integrations to export data to your platform of choice.
Cons
A limited set of features that aren’t well-defined on the website.
Pricing and Subscription Options
Nyze Lite: $0 (90-day trial) with ten credits per month.
Nyze Pro 1: $21/month with 960 credits per year.
Nyze Pro 2: $39/month with 1,920 credits per year.
Customer Testimonials
Datanyze users appreciate the technographic data, the intuitive interface, and its good selection of contacts. Some complain that the data isn’t as enriched as expected.
14. Adapt.io
As the name suggests, Adapt.io helps sales teams “adapt” to their prospects, emphasizing lead identification, scoring, and outreach. Adapt.io includes basic email list functionality to support their customers, an email finder tied to a dedicated B2B database, and a LinkedIn email finder.
Key Features
Several email-finding tools, including those for B2B contacts and contacts pulled from LinkedIn.
Data enrichment powered by a database of 250M+ verified accounts.
A Chrome extension that allows users to interact with the LinkedIn email finder while browsing the social media site.
Pros
Advanced database search features.
Good data enrichment tools that can coordinate with LinkedIn social media contacts.
A 7-day free trial with access to all features, alongside a free tier with limited features.
Cons
Limited contact information outside of emails (so no mobile numbers).
Sometimes, database information isn’t up-to-date.
Pricing and Subscription Options
Free: $0 per month (25 email credits, 25 enrichment credits, 25 contacts per day)
Starter: $49 per month (50 email credits, 500 enrichment credits, 50 contacts per day)
Basic: $0 (1,000 email credits, 100 phone credits, 1,000 enrichment credits, 100 contacts per day)
Custom: Customized pricing and credits.
Customer Testimonials
Users appreciate Adapt.io's ease of use and access to contact information through the Chrome extension. It has been precious in streamlining outreach efforts. Some customers mention that while Adapt.io is effective in finding verified email addresses, there are occasional inaccuracies and limitations on the free credits
15. RocketReach
RocketReach is known for its extensive B2B email database, which covers over 700 million professionals across various industries. RocketReach ensures multiple touchpoints for building an email list by offering email and phone number lookups.
Key Features
RocketReach Messages, a hub for creating, sending, and tracking outbound messages (including emails) from a central list.
User intent data that links marketing and sales signals to inform email outbound messaging and cadences.
Powerful AI that provides outbound recommendations helps build lookalike audiences and verifies email contacts based on your existing B2B list.
Pros
Great outbound tools for prospecting, email management and optimization, and list building.
Offers both email and phone number data.
AI tools to automate list building for your target audience.
Cons
Occasional outdated information.
Accusations of data whole-selling.
Pricing and Subscription Options
Essentials: $48/month
Pro: $108/month
Ultimate: $249/month
Customer Testimonials
Customers report good results with their outreach, but several users on some review sites report poor data quality and a need for more transparency about how the company handles customer contact information.
Key Factors to Evaluate When Picking a B2B Email List Provider
When selecting a B2B email list provider, it’s not enough to simply look for a database and a way to pull contact information. You’ll want to understand data quality and supporting features that ensure you get good data that you can operationalize in your email campaigns.
Data Accuracy and Freshness
Data accuracy and freshness are crucial when choosing a B2B email list provider. Accurate and up-to-date information directly impacts the success of your marketing campaigns, while outdated or incorrect data can lead to high bounce rates and low engagement rates.
To ensure data accuracy,
Ask About Data Sources: Understand where the provider sources its data. Reputable providers often gather data from reliable sources with up-to-date information, such as Artisan’s +300M database of high-quality B2B contacts.
Request Data Samples: Before committing, use a free trial to conduct searches and evaluate data quality.
Check Update Frequency: Inquire about how often the provider refreshes their data. Providers that update their lists frequently, often monthly or quarterly, are more likely to offer fresh and reliable information.
Targeting and Segmentation Options
Effective marketing campaigns rely on your ability to target the right audience. As a HubSpot study shows, segmented emails drive 30% more opens and 50% more click-throughs. Therefore, choosing a B2B email list provider with robust targeting and segmentation options is essential.
When evaluating segmentation capabilities, look for providers that allow you to filter contacts based on specific industries and job titles relevant to your business.
These providers should also provide the capability for list segmentation by company size and revenue to help you target businesses that match your ideal customer profile.
Finally, if your business operates in specific regions, ensure that the provider can segment contacts by location.
Compliance with Regulations
Compliance with data protection and privacy regulations is non-negotiable when handling B2B contact data in specific locations, such as the EU or California. The GDPR (in Europe), the CAN-SPAM Act (in the United States), and other industry regulations like the Health Insurance Portability and Accountability Act (HIPAA) for healthcare impose strict guidelines on collecting, storing, and using personal data.
To ensure compliance:
Confirm that your provider adheres to GDPR, CAN-SPAM, and other relevant regulations. Providers should be able to demonstrate their compliance through certifications or detailed privacy policies.
Ensure the provider collects data with explicit consent from the individuals on their lists. This is especially important for GDPR compliance.
Determine if the provider offers an explicit opt-out mechanism in its communications, allowing recipients to unsubscribe from email lists easily.
Choosing a compliant provider protects your business from legal risks and helps maintain trust with your audience.
Customer Support and Service
Reliable customer support is essential, mainly when dealing with large datasets or complex list-building requirements. A provider that offers vital customer service can assist with list customization, troubleshooting, and maximizing the effectiveness of your campaigns.
Good customer support should be available (ideally 24/7) to handle major issues and any questions about list building. Most providers also offer dedicated success management and support for organizations purchasing higher-tier subscriptions.
Final Verdict: Which B2B Email List Provider Comes Out on Top?
An email list builder should be more than just a database search machine. It should include features to enrich data, pull data from outside sources, and operationalize that data for practical outbound sales efforts.
For simple, dedicated email verifier tools, Hunter.io and Skrapp are popular choices for users who, first and foremost, need to find emails in the wild. While their list-building capabilities aren’t as extensive, they are a great way to get information fast and export it to your platform of choice.
Otherwise, Artisan is the best choice for all-in-one email list-building, outbound sales support, and data management. With integrated sales capabilities, an extensive B2B contact database, and AI support in Ava, you get every resource you need to build the ultimate B2B email list.
Struggling with poor data, ineffective outreach, and tedious manual data entry? Take your B2B email list to the next level with Ava now.