5 Steps for Effective Data Enrichment

Ava AI Sales

A dark-haired female AI sales agent from the waste up standing to the left of boxes displaying a LinkedIn contact sequence. 

AVA (2)

A box in the center labeled "outbound strategies" with dotted white lines connecting it to smaller boxes labeled print media, cold email. cold calling, paid ads, and social selling. 

Outbound Strategies

Uplead

Cover Image

Cognism Internal Dashboard

Seamless AI Home Page

An A logo surrounded by ovals containing the words: bounce testing, lead research, 3rd party data enrichment, email warmup, web scraping, deliverability optimization 

Frame 1321315146

How to Test PMF

The text "omnichannel outbound leads for High-Value Leads." Underneath there is an arrow pointing upward to the right and the following bullet points to the left: send cold email and follow-up, connect and message on social media, cold call, and run account-based ads (ABM). 

High-Value Leads

ZoomInfo Internal Dashboard

Leadfeeder

An infographic titled “Ideal Customer Profile (ICP)” with an emoji image of a person in the middle with labels (title of contact: sales director, employee count: 10-50, tech stack: salesforce + outreach, budget: 100k - 150k, industry: technology, sub-industry: artificial intelligence, location: San Francisco, budget: 100k-150k) circling around and “Pain Points” and “Benefits” underneath. 

Ideal Customer Profile (ICP) Template

Datanyze

High Quality B2B Email List

Exit Intent Pop Up

Cognism Home Page

BDR.ai screenshot

Product Market Fit

Titled “Best Cold Email Subject Lines” and then a two column list with the entries below. Some cool email-relatic icons floating around the border. 

Best Cold Email Subject Lines

Sales Navigator Dashboard

Hiring Sales Reps in Eight Step

Key Qualities of Sales Reps

Lusha

Saleshandy Home Page

A screenshot of the LinkedIn Sales Navigator home page. 

LinkedIn Sales

Hunter Home Page

A circle containing the headshot of a dark-haired female AI sales agent next to a box labeled "Writing Personalized Cold Outreach Email" and an example of an email below this headline. 

Cold email

ZoomInfo

Crunchbase

Signs of Strong Product-Market Fit

Ava Emails

LinkedIn

11x dashboard 

COVER

LinkedIn Sales Navigator Home

ZoomInfo Home Page

Screenshot of the Relevance AI dashboard 

Relevance AI

Screenshot of a job posting for a business development representative. 

Job Posting 

Sign Up - Content Marketing

Lead Magnet Types

How-to-Build-a-High-Quality-B2B-Email-List

Clearbit

The words "GTM Strategy" on a house graphic and the words "Product-Market Fit" on a foundation graphic. 

8 Alternative Strategies for Building an Email List 


8 Strategies for Building an Email List

On the right, an arrow pointing upward labeled "outbound sales" with checkpoints for paid ads, cold calling, cold email, social selling, and traditional media (print.). On the left, an arrow pointing downward labeled "inbound sales" with checkpoints for search content, organic social media posts, referrals, influencer marketing, and webinars & white papers. 

Outbound & Inbound

A circle containing the words "AI BDR" next to ovals reading: automate 70% of cold emails, back 100 sales calls, increase lead conversion rates by 10%, improve lead engagement rate by 20%, forward 200 sales-qualified leads to AEs, contact 5,000 leads

AVA-3

Checklist: Write a Superb Subject Line” and then the headings below from one to six.

Superb Subject Line Checklist

Screenshots of three X posts showing dissatisfaction with current software design. All posts have been flagged by an AI BDR for targeting. 

AVA-1

Screenshot of the Artisan homepage with the words "Automate Your Outbound With an All-In-One, AI-First Platform Powered by AI Employees" at the top of the screen. 

Artisan Homepage 

Apollo

A graphic of a circle labeled "Outbound Sales Cycle" with the words "Refine, Repeat Scale" near the side. The circle itself is divided into sections reading: Prospecting, Cold Outreach, Follow-up, Sales Meeting, Closing, Referrals. 

Outbound Sales Cycle

“THREE TOP SALES OBJECTIONS”, and underneath: “PRICE”, “TRUST”, “INTERNAL BOTTLENECKS” and beneath these: “Solution: Discount and money-back guarantee”, “Solution: Case studies and testimonials”, “Solution: Sales materials for stakeholders”. 

TOP THREE SALES OBJECTIONS

Signs of Weak PMF

Screenshot of a personalized email sent to someone named Jane reading: Hi Jane,
I saw your recent tweet about winning the NY local tennis cup, congrats!
I’m reaching out from CSaaS - we've created an all-in-one product that can centralize your support across channels, which I'm sure is becoming an issue now that you've launched your 500th vertical farm.
We're already working with 23 other vertical farm providers, including Skygrowth, and I’m confident we'll be a great fit for you. Are you free to hop on a call Monday at 4pm?
Cheers,  
Justin

Email to Jane

Kaspr Home Page

Lusha Home Page

7 pillars labeled: Target Audience Segmentation, Market Positioning, Brand Messaging, Pricing, Sales & Marketing Channels, Budget & Resource Allocation, and Strong Processes 

Pillar

A screenshot of a Reddit post about how much being a BDR has changed in the last five years. 

Reddit

why buying email lists is a bad idea

An infographic titled “5 Tips For Successful Sales Training” with ovals underneath containing the following text: “1. Include hands-on practice,” “2. Focused on specific results (like improving SQLs or won deals),” “3. Conduct preliminary performance assessments to identify growth areas,” “4. Tailor training to specific roles (BDR, SDR, AE),” “5. Use team member feedback to improve future sessions.”

5 Tips For Successful Sales Training

Headshots business professionals forming a circle around a bullhorn emoji all connected by dotted white lines against a blue and purple ombre background. 

COVER (4)

Clay

Titled “Top Cold Email Subject Line Mistakes” with points one to sixlisted. 

Top Cold Email Subject Line Mistakes

Trigger words and phrases

The words "How To Build A GTM Strategy" with the following steps: Step 1: Understand Your Target Market, Step 2: Define Your Unique Value Proposition (UVP), Step 3: Build Your Pricing Model, Step 4: Map Out Your Sales and Marketing Funnel, Step 5" Choose Your GTM Motions, Step 6: Set KPIs for Your GTM Strategy, Step 7: Monitor and Optimize Your GTM Strategy 

GTM-1

Artisan

Kaspr

Table

LeadGenius

A screenshot demonstrating an AI BDR's A/B testing capabilities. 

AVA-2

A graphic titled “AI Sales Development Representative (SDR)” with a picture of a dark-haired AI Sales Agent in the middle and five points (ICP Creation, Personalized Outreach, Email Warmup, Prospecting, Outreach Optimization) above floating around in a circle. 

Ava (1)

Adapt.io

Various Trusted Data Sources

Apollo Home Page

Artisan Home Page

A pop-out window titled "startups for cold intro sequence" hovering above a pop-out window of a hyper-personalized email. 

AI BDR AVA

Text against a purple screen reading "Lead Scoring Checklist" with the following bullet points: lead has sufficient budget, lead closely matches pain points outlined in your ICP, points of contact are the relevant decision-makers, lead has downloaded a white paper or attended a webinar, lead has expressed interest in your product, lead is actively looking for a solution and is ready to buy, and lead has agreed to or already attended a meeting. 

Lead Scoring Checklist

Graphic with team at center with arrows pointing out with icons representing outbound sales strategies: phone, SMS, email, social media, paid ads. 


Cover (7)

Cognism

Marc Andreessen Quote

The words “SALES TECH STACK” at right with boxes  containing the following to the left: “Workflow Automation”, “CRM”, “Analytics”, “Meeting Scheduling”, and “Communications Platform"


Sales Tech Stack

A purple funnel labeled from top to bottom: Awareness, Evaluation, Purchase, Loyalty. 

FUNNEL (1)

Headshots of three people inside circles, labeled Business Development Representative (BDR), Sales Development Representative (SDR) and Account Executive (AE), with “Prospecting,” “Outreach,” and “Closing” under each one respectively. 

Three People

Jason AI dashboard

A dark-haired AI BDR standing in front of three pop-out screens on a purple background. 

AVA (5)

A screenshot of the Ring Central homepage with the words "AI meets trusted communications" at the top of the page. 

Ring Central 

A sample of B2B lead data in Artisan

Checklist Mock Sales Pitch Evaluation

Screen Shot 2024-10-21 at 1.47.17 PM

Adelina Karpenkova is a writer on a mission to help businesses tap into the true potential of AI, clearing up common misconceptions. She works closely with B2B teams and relies on trusted sources to create content that reflects the latest industry knowledge.

Jaspar is a dynamic entrepreneur with extensive expertise in operations, management, sales, and marketing. He previously founded an on-demand services startup and a full-service GTM agency that scaled to 15 employees and collaborated with globally recognized brands. In July 2023, he founded Artisan, a company focused on revolutionizing the workplace by automating manual workflows with autonomous AI employees.

As Chief of Staff at Artisan, Tina oversees a diverse portfolio, including website strategy, content development, social media, and supporting GTM, sales, customer success, and hiring operations. She previously worked in marketing, crafting creative campaigns and managing media relations for high-profile clients such as Cloudflare and Samsung. Tina holds a BA in English from the University of Oxford.

 Learn how to build an outbound sales team that can deliver exceptional results with these strategies for 2024.

How To Build An Outbound Sales Team In 2024

Dan Mowinski is a content writer and journalist. He's written for various leading SaaS companies and business publications, including Pipeline Magazine, PandaDoc, and the EU Business School blog. He's particularly interested in emerging and transformative technology.

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