Top 10 AI Prospecting Tools for Sales in 2024
If you’re in sales, then you're probably using AI somewhere in your sales pipeline. Even before the invention of generative AI, sales teams have been using automation, advanced analytics, and workflow solutions to take their outreach to the next level.
In fact, it’s hard to imagine a time before AI didn’t streamline at least some of the time-consuming tasks that used to preoccupy our sales processes. Now, with gen AI in the mix, 70% of salespeople firmly believe that AI tools will boost their productivity.
In this guide, we’re covering the top 10 AI prospecting tools that could enhance your sales performance in 2024. Learn which platforms have the features, integrations, and price points to fit your outreach goals.
The Top 10 AI Prospecting Tools in 2024
Platform | Features | Use Cases | Pricing |
Artisan | AI Contact Recommendations, Automated Personalization Suggestions, AI SDR (Ava), and Proprietary Playbooks. | Lead Generation, Sales Outreach, Performance Tracking | Contact the Artisan sales team for pricing. |
Gong | AI Conversation Analysis, Real-time Sales Coaching, and Predictive Deal Intelligence. | Sales Call Analysis, Performance Coaching, Deal Forecasting | Contact the Gong sales team for pricing. |
Seamless.ai | AI Contact Search, AI Data Enrichment, and AI Email Verification. | Lead Generation, Contact Information Validation, Sales Outreach | Free for trial users. Pro and Enterprise Tiers require a sales contact for pricing. |
Clay | Workflow Automation, AI Data Enrichment. | Automated Lead Generation, Data Enrichment, Sales Outreach | Free for trial users. Starter Tier ($149/mo) Explorer Tier ($349/mo) Pro Tier ($800/mo) Enterprise Tier requires a sales contact for pricing. |
HubSpot | Content Generation, Prospecting, AI Chatbots, Real-Time Analytics | Sales Outreach, Lead Management, Performance Analytics, Team Collaboration | Marketing Hub Professional (starting at $800/mo) Market Hub Enterprise ($3,600/mo) |
Lemlist | AI Email Personalization, Email Delivery Tools (Email Warm-Ups, Rotating Inboxes), Scalable LinkedIn Voice Message Sender. | Cold Email Outreach, Follow-up Automation, Campaign Optimization | Email Starter ($39/mo) Email Pro ($69/mo) Multichannel Expert ($99/mo) Outreach Scale ($159/mo) |
Apollo.io | AI-Based Contact Recommendations, AI Engagement Scoring, and AI-powered Analytics. | Lead Generation, Sales Outreach, Performance Optimization | Free for trial users. Basic ($49/mo per user) Professional ($79/mo per user) Organization ($119/mo per user) |
Reply.io | AI-Based Contact Recommendations, AI Engagement Scoring, AI Analytics, AI SDR (Jason), and AI Autopilots and Copilots. | Lead Generation, Sales Outreach, Performance Optimization, Customer Engagement | Sales Volume Tier ($49/mo) Multichannel ($89/mo) Agency ($166/mo) |
CoPilot AI | AI Contact Recommendations, AI Engagement Scoring, Sentiment Analysis AI, Smart Reply AI, and AI-Generated Video Scripts and Filming for Outbound Engagement. | Lead Generation, Sales Outreach, Relationship Building, Account-Based Marketing (ABM) | Standard Plan ($234/mo) Scale Plan ($294/mo) |
Instantly | AI Contact Recommendations, AI Engagement Scoring, and Email Deliverability Networks. | Cold Email Outreach, Follow-up Automation, Campaign Optimization | Sending and Warmup Growth: $30/mo Hypergrowth: $77.60/mo Light Speed: $286.30/mo Enterprise: Custom Leads Growth Leads: $37.90/mo Supersonic Leads: $77.60/mo Hyperleads: $169.30/mo Enterprise: Custom |
1. Artisan
Artisan is more than an outbound sales tool–it is an AI-first platform that supports sales pipeline automation, sales enablement, and powerful personalization tools that make prospecting much more effective.
With Artisan, you can rely on our AI SDR: Ava. Ava prospects for you, drawing from a database of 300M+ B2B leads, enriching prospect profiles with broad demographic, technographic, firmographic, and buyer intent data.
With Artisan’s combined features, you can trust a sales assistant like Ava to build your Ideal Customer Profile, suggest optimized content for those profiles, and send bespoke email campaigns to turn them into customers.
Pricing
Contact the Artisan sales team for pricing.
Key Features
As an AI-first platform, all our features pull functionality from artificial intelligence. Some of these key features include:
Ava, our proprietary AI SDR automates outbound sales prospecting with proper contact verification, data enrichment, and personalized outbound emails.
A database of 300M+ B2B contacts that informs automated prospect research and outreach personalization.
Automated prospecting workflows that handle research and data entry without the need for manual input.
Proprietary AI email generationSales Playbooks to help streamline research for qualified leads and create hyper-personalized email campaigns.
Use Cases
Artisan works with startups, mid-market businesses, enterprises, and any lead generation agencies to provide AI BDR and SDR capabilities, personalized prospecting content, and a robust database of B2B contacts to build lead lists.
Integrations
Artisan integrates with most major productivity, communication, and CRMs in your tech stack, including Hubspot and Salesforce.
Work with accurate, up-to-date, and enriched prospect data from Ava’s database of 300M+ B2B prospects. Try Ava now.
2. Gong
Gong’s claim to fame is their “Reality Platform,” an automated tool that captures information from lead interactions to deliver insights that help your salespeople adapt to changing customer expectations. Think of it as a dynamic optimization process where AI takes things like call transcripts or emails and uses them to give suggestions to your team.
This platform also powers a “coaching” tool that provides feedback on sales performance and pipeline metrics. Their AI-powered sales prospecting tools also provide automation tools to support outreach and prospecting.
Overall, this platform provides a long list of solid features, which reviewers have said can get confusing for new users.
Pricing
Pricing is only available via contact with the Gong sales team.
Key Features
Many of Gong’s key features emphasize AI as a tool to support automation and multichannel engagement. These include:
Flows, a series of automations intended for prospect outreach using pre-determined actions. These flows reduce the time spent on repetitive tasks without sacrificing the quality of the outreach.
Seamless auto-dialing feeds call transcriptions into the Gong Reality Platform to draw out insights based on behaviors and intent.
Personalized outbound emails created with Gong AI.
A dashboard covering account overviews and AI-recommended actions.
Use Cases
Sales departments and small- to mid-size agencies looking to leverage their direct interactions with decision-makers and coordinate campaigns across LinkedIn, email, and phone engagement.
Integrations
Gong integrates with B2B sales and business development platforms like G2, LinkedIn, Crayon, and Zapier along with productivity tools from Microsoft and Google.
3. Seamless.ai
We’ve covered Seamless.ai in the past. This platform stands out through their suite of data accuracy tools, including those for data enrichment, list-building, and job change tracking. Customer reviews typically praised the availability and integration of intent signals but felt customer service lacked the immediacy needed to address daily problems.
Pricing
Seamless.ai includes a generous set of trial tiers: the limited “Free” tier and the more comprehensive but time-limited free trial of their “Basic” tier. The more advanced “Pro” and “Enterprise” tiers require a sales contact for pricing.
Key Features
Seamless.ai is designed to streamline the work of sales professionals, including marketers and business development teams, who need better performance for their prospecting efforts. Some features include:
B2B data enrichment software tool to keep information up-to-date and avoid data decay.
Pitch Intelligence, providing AI-powered suggestions for outreach to prospects.
Autopilot, streamlining your efforts to build an effective, data-driven sales pipeline through automated list building.
AI-generated copy to support outbound sales throughout their workflow.
Use Cases
Account executives and sales development representatives invested in lead generation, contact information validation, and effective email and pitch content optimization.
Integrations
Seamless.ai supports common integrations like Hubspot, Salesforce, and Microsoft Dynamics, Notably, they also include a Chrome extension that extends data enrichment and research efforts into the web with site-scraping capabilities.
4. Clay
Clay emphasizes managing customer relationships, combining automation and data enrichment to help your sales team identify and engage with prospects. With it, you can scrape websites and plug into ChatGPT for online research while enjoying a broad list of CRM and database integrations.
These web-scraping features are popular, and most reviews find the combination of research and AI tools a boon for their sales prospecting
Pricing
Clay offers a series of well-defined pricing tiers, ranging from a Free tier for trial users, a Starter tier ($149/mo), an Explorer tier ($349/mo), a Pro tier ($800/mo), and an Enterprise tier with customized pricing.
Key Features
Clay is an AI-powered relationship management platform designed to help users discover, organize, and deepen their connections across various platforms. Some key features include:
“Claygent,” a web-enabled AI tool that scrapes websites and provides data reports tied to your ICPs or other prospect data.
Waterfall enrichment that moves datasets sequentially through several enrichment sources to maximize accuracy.
Personalized AI messaging tools that can fit into direct messaging or email campaigns.
Use Cases
For account executives and SDRs that need CMR enrichment, list building, and automated outbound and data cleaning solutions.
Integrations
Clay boasts an expansive list of business database integrations. They also directly integrate with software like OpenAI, Harmonic.ai, and several e-commerce platforms.
5. HubSpot AI
CRM juggernaut HubSpot has long been a powerhouse in the marketing and sales industry, connecting to everything from social media to email outreach and website development. Their latest AI offering harnesses the power of the platform and adds several productivity and workflow tools that include plenty of options for content generation, brand and messaging control, pipeline management, and AI chatbots.
This nascent product is still rolling out, with the product roadmap pointing to an expansive landscape of services including AI-powered selling and prospecting, Voicebots, and a Prospecting Agent.
Pricing
HubSpot AI capabilities are integrated into existing pricing tiers, which saw an overhaul earlier in 2024. The Marketing Hub Professional tier starts at $800/mo for three seats, whereas the Marketing Hub Enterprise tier starts at $3,600/mo for five seats.
Key Features
Currently, the advertised features of HubSpot AI speak heavily to generative content–whether emails, landing pages, blogs, or other snippets like meta descriptions and CTAs. The Hubspot AI product roadmap also lays out several planned and in-development features.
Currently, HubSport is developing features for AI-powered prospecting and guided selling, informed by data from your HubSpot instances. These tools will provide users with predictive lead scoring, deal recommendations, automated follow-ups, and meeting summaries.
Additionally, their suite of AI content generation tools stretches across all points of a sales pipeline. These tools include the aforementioned long- and short-form content as well as a “content remix” feature that takes a single blog and spins it into several formats.
Future features will include a prospecting agent that automates prospecting and qualification tasks, a social agent that monitors and makes suggestions about marketing content, and AI-generated video and voice bots.
Use Cases
Currently excellent for sales professionals already in the HubSpot space interested in outreach and streamlining their workflows. As the product develops, HubSpot will be a critical component of wide-ranging prospecting campaigns and sales pipeline management efforts.
Integrations
As part of one of the largest CRMs on the market, the sheer number of integrations is too large to list in this article.
6. Lemlist
Lemlist specializes in personalized email outreach and can support multichannel prospecting campaigns by enhancing content and, following that, engagement and conversion rates.
Some users report struggling with the user interface, however. Additionally, reviews note that the company regularly updates core features which can lead to functionality hiccups and performance issues.
Pricing
Lemlist offers reasonable pricing tiers, starting with the Email Starter package at $39/mo, the Email Pro package at $69/mo, the Multichannel Expert package at $99/mo, and the Outreach Scale package at $159/mo.
Key Features
Lemlist includes several features that we’ve seen in other platforms (B2B databases, scalable and personalizable content, AI-powered campaigns) plus some unique AI sales tools:
Advanced communication tools that include inbox rotation to increase delivery rates, multichannel support to coordinate across LinkedIn, phone, and email, and a warm-up booster to ensure your emails end up in an inbox rather than a spam filter.
A scalable LinkedIn voice message sender to add even more personalization to your outbound campaigns.
A Chrome extension to scrape LinkedIn leads and enrich your data.
Use Cases
For flexible sales teams covering SMBs and enterprise users focusing primarily on cold email prospecting.
Integrations
Lemlist integrates with most major scheduling, productivity, and collaboration tools. To support their multichannel capabilities, Lemlist also integrates with several database platforms and sales solutions like Clay and Uplead. Note that many of their integrations are mediated through Zapier automation.
7. Apollo.io
Apollo.io is one of the better-known sales engagement and intelligence platforms on the market. They bring together a comprehensive approach to streamlining the sales pipeline, starting with prospecting solutions that cover website visitors, third-party intent data integrations, and AI-generated lead scoring.
That being said, users also find that customer service is sometimes slow to respond and that some features, like email sequences, need to be monitored to avoid damaging domain reputation.
Pricing
Apollo.io offers reasonable pricing tiers that could fit the budget of a variety of businesses. Outside of their relatively robust Free tier, they also offer Basic ($49/mo per user), Professional ($79/mo per user), and Organization ($119/mo per user) tiers.
Key Features
The powerful core of Apollo.io relies on tracking and metrics:
Their Scores and Signals feature allows sales teams to track website visitors, research conducted on third-party B2B websites, and qualify these leads based on deep scoring criteria and AI insights.
An AI-powered sequence creator that allows your sales team to create custom automations that include emails, phone calls, automated LinkedIn messaging, and outreach on other channels.
Email personalization drawing insights and recommendations from a database of over 270M B2B contacts to help with prospecting and closing deals.
Use Cases
Tailored for Account Representatives and Managers who want to have several streams of high-quality data to drive prospecting.
Integrations
Apollo.io has perhaps the most comprehensive list of integrations on this list, with common first-party integrations with platforms like Salesforce, HubSpot, and Marketo and partner-built integrations with niche tools like Nooks, Orum, and Warmly.
8. Reply.io
Reply.io is a relatively straightforward tool focused on communicating with prospects. Their AI SDR helps automate manual tasks (like scheduling) and customer communication by tying in directly with an integrated, AI-driven chatbot. The platform also includes several B2B research tools including databases, a sales analysis AI solution, and several Chrome extensions to get key prospect data from LinkedIn and Gmail.
While reviewers on several sites express satisfaction with the features that do exist, many also say they’d like to see more modern features to keep up with more comprehensive platforms.
Pricing
Reply.io is simple, straightforward, and varied enough to support a variety of sales teams or agencies. Their introductory Sales Volume tier starts at $49/mo, the Multichannel upgrade starts at $89/mo, and the comprehensive Agency package starts at $166/mo.
Key Features
As far as outbound sales and prospecting go, Reply.io emphasizes communication with:
Jason AI, an AI SDR that supports B2B research and building ICPs.
AI autopilots to fully automate prospect responses or copilots that will hand off outreach messaging to you for editing and approval.
Embedded AI chat that can convert website traffic into potential leads with automatic response and scheduling capabilities.
Use Cases
Reply.io is suited for Sales Managers working in smaller agencies or marketing departments who are focused on lead generation and communicating directly with prospects.
Integrations
The list of Reply.io integration is nearly too big to address. Alongside CRM and productivity integrations, it also plugs into several key prospecting tools like Hunder, GetProspect, Quora, and most major social media platforms.
9. CoPilot AI
As the name suggests, CoPilot AI is putting artificial intelligence at the forefront of their offering. In terms of prospecting, this means unique approaches to customer prospect analysis and automated response generation. Some users reported struggling with LinkedIn integration or a lack of immediate connections with potential customers.
Pricing
Most pricing requires a quote. Individual users can get a Standard Plan starting at $234/mo and a Scale Plan starting at $294/mo.
Key Features
As you might assume, many of CoPilot AI’s features use AI as part of their process, including:
Reply Prediction AI, which prioritizes leads based on conversion potential on LinkedIn.
Sentiment Analysis AI, which helps your sales team identify leads most likely to schedule a meeting.
Smart Reply AI, which produces AI-created LinkedIn messages that set the stage for your sales team to convert leads.
AI-driven video prospecting that can draft scripts, track eye movement, and produce high-quality videos for use in outbound sales.
Use Cases
Large sales agencies and enterprises with deep pockets are willing to pay for a solution that integrates deeply with LinkedIn.
Integrations
While there isn’t an official integrations page, several pages reference Salesforce, HubSpot, LinkedIn, and Microsoft Dynamics.
10. Instantly
Instantly emphasizes grabbing leads where you can, with most features focusing on emails, deliverability, and website traffic analysis. Even their automation tools are tailored toward maintaining a good domain reputation and personalization via AI. In other areas, however, users report that they found some features, like lead search, were somewhat limited.
Pricing
Instantly has two pricing ladders, organized under two categories:
Sending and Warmup
Growth: $30/mo
Hypergrowth: $77.60/mo
Light Speed: $286.30/mo
Enterprise: Custom
Leads
Growth Leads: $37.90/mo
Supersonic Leads: $77.60/mo
Hyperleads: $169.30/mo
Enterprise: Custom
Key Features
Instantly’s key features involve several robust prospecting tools that focus on email campaign effectiveness, including
Scalable email outreach with unlimited email accounts.
A Deliverability Network and Inbox Rotation tool that ensures your emails land in prospect inboxes and avoid the spam filter.
Automated campaign outreach for B2B visitors to your website.
Use Cases
Instantly works well for agencies and sales representatives who want a flexible solution to boost their email outreach and ABM efforts.
Integrations
Instantly supports direct integrations with Pipedrive, HubSpot, and Salesforce, as well as several other integrations via Zapier workflow automation.
Supercharge Your Prospecting Efforts with AI Solutions
According to a study from the Journal of Personal Selling and Sales Management, it’s estimated that AI will fulfill 60% of all sales tasks by 2028. The path we’re heading down is nothing if it isn’t about AI, and the platforms we’ve highlighted here have all leapted to not only adopt AI but to make it the centerpiece of their service offerings.
AI SDRs like Ava are the present and the future of sales prospecting. Sales professionals who want to remain successful will use the deep insights and streamlined automation these tools provide to be more productive, more effective, and more in tune with their prospects and their needs.
Maximize your prospect outreach with an AI-first platform. Get started with AI sales prospecting by hiring Ava.