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How AI Will Change B2B Lead Generation in 2024

B2B lead generation is a notoriously dynamic field. Best practices shift constantly based on factors like the economy, global events, changes in buyer behavior, and, of course, new technology. In 2023, the transformative influence of artificial intelligence (AI) was a massive talking point in the corporate landscape. While it started mostly as a theoretical new […]

AI Language Models: The Case for Cultivating Context

Human beings’ unique relationship with language makes training AI language models an uphill battle. Language separates us from our primate cousins. As noted by Mark Pagel in a recent BMC Biology paper, “It is unlikely that any other species, including our close genetic cousins the Neanderthals, ever had language.” However, language alone isn’t our only […]

Beyond Bots: Your 2024 Guide to Digital Workers

From ChatGPT to Midjourney, it’s fair to say 2023 has been the year of Artificial Intelligence. While AI’s been a burgeoning trend for a while now, 2023’s massive technological leaps transformed AI from a niche interest to an investment necessary to remain competitive. We’re well beyond chatbots. Terms like “digital workers” and “the digital workforce” […]