Log In

How AI Will Change B2B Lead Generation

Lead Generation

B2B lead generation is a notoriously dynamic field. Best practices shift constantly based on factors like the economy, global events, changes in buyer behavior, and, of course, new technology. In 2023, the transformative influence of artificial intelligence (AI) was a massive talking point in the corporate landscape. While it started mostly as a theoretical new […]

How to Set Up a Cold Email Campaign at Scale

Cold Email Campaigns

You’ve just crafted a cold email that’s so compelling, so incredibly targeted that it feels like it was written personally for each recipient. This isn’t just another email shot in the dark; it’s a well-researched, finely-tuned arrow hitting the bullseye of your prospective client’s attention. That’s the power of a cold email campaign when executed […]

Beyond Bots: Your 2024 Guide to Digital Workers

Guide to Digital Workers

From ChatGPT to Midjourney, it’s fair to say 2023 has been the year of Artificial Intelligence. While AI’s been a burgeoning trend for a while now, 2023’s massive technological leaps transformed AI from a niche interest to an investment necessary to remain competitive. We’re well beyond chatbots. Terms like “digital workers” and “the digital workforce” […]