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How AI Will Change B2B Lead Generation in 2024

B2B lead generation is a notoriously dynamic field. Best practices shift constantly based on factors like the economy, global events, changes in buyer behavior, and, of course, new technology. In 2023, the transformative influence of artificial intelligence (AI) was a massive talking point in the corporate landscape. While it started mostly as a theoretical new […]

AI Language Models: The Case for Cultivating Context

Human beings’ unique relationship with language makes training AI language models an uphill battle. Language separates us from our primate cousins. As noted by Mark Pagel in a recent BMC Biology paper, “It is unlikely that any other species, including our close genetic cousins the Neanderthals, ever had language.” However, language alone isn’t our only […]

The Cold Emailing Masterclass: The Complete Guide to Skyrocketing Leads & Sales

Despite being an unfamiliar face in their inbox, your cold email aims to spark interest, generate meaningful connections, and initiate conversations to achieve your desired goals. That said, it only works when you do it right. The average open rate of a cold email is a mere 23.9%, yet by simply enhancing your subject lines, […]

The Ultimate Outbound Sales Playbook: How to Master Proactive Prospecting

The outbound sales landscape has changed a lot in recent years. With content marketing, social media marketing, blogging, and video dominating, you might think old-school outbound techniques are obsolete by now. But don’t be fooled – outbound is still going strong.  In fact, 75% of executives state that they’d be willing to make an appointment […]

How to Set Up a Cold Email Campaign at Scale

You’ve just crafted a cold email that’s so compelling, so incredibly targeted that it feels like it was written personally for each recipient. This isn’t just another email shot in the dark; it’s a well-researched, finely-tuned arrow hitting the bullseye of your prospective client’s attention. That’s the power of a cold email campaign when executed […]

Your 2024 B2B Go-To-Market Strategy: A Comprehensive Guide for SaaS Companies

B2B go-to-market strategy

Whether you’re a startup launching a new product or an established company seeking to refine your approach, a B2B go-to-market strategy is vital. It is research-backed action plan highlighting your goals and how to achieve them.  In the world of B2B and SaaS especially, product launches are an uphill battle. Due to factors like inflation […]